Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?).

B2B 150

B2B Smart Phone Data Hubspot 150

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. However, this was the first time I was completely unable to find a well-cited data point.

Statistics 133

Statistics Content Hubspot Marketing 133

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management. Order the product on their home laptop.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. That’s why brands use social media monitoring tools to supplement their native data.

Campaign 125

Campaign Social Media Tools Hubspot 125

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. When you’re doing initial research into which tools to choose, make sure you try them out before you commit or schedule a demo to see how they work. Hashtag research? Without the right tools, you’re bound to get lost at sea.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily.

Data 88

Data Hubspot Case Study Metrics 88

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. However, a good CRM is only as useful as the data it contains. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Mine your customer data for information to point you in the right direction. Now take that a step further. Pick Your Social Platforms.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Statistics 108

Statistics Skills Analytics Press Release 108

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. So, what does all this mean for LinkedIn in 2024?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 163

Education Examples Content Nielsen 163

Oktopost

NOVEMBER 18, 2020

New Salesforce data has revealed the top sales challenges for 2021. 72% of reps struggle to find capabilities to extract meaning from all of the data in front of them, and 64% struggle with knowing how to access the right information. However, not all leads marketing hands over should have been handed over.

Engagement 89

Engagement Social Media B2B Team 89

Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And the reason that this is so important is because ….

Feed 264

Feed Feedly News SEO 264

Keyhole.co

NOVEMBER 29, 2023

” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. The first step is to identify which competitors you want to research. Facebook Pages to Watch and Ad Insights features.

Social Media 113

Social Media Strategy Guidelines Template 113

Likeable

JUNE 7, 2021

HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. While they are slightly concerned with their data being tracked, there are considerable upsides to it—and they are not taking any actions to fight the new norm. NotBothered.

Hubspot 52

Hubspot Survey Privacy Groups 52

Unmetric

AUGUST 28, 2019

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. The tool sources social listening data in over 80 languages. Pricing: Free. G2Crowd Rating: 4.2.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Pixlee

DECEMBER 1, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward.

Trends 40

Trends Strategy Marketing Hubspot 40

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing.

SEO 115

SEO Social Media Reputation Real Estate 115

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

NOVEMBER 18, 2013

The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. Copypressed.

Content 88

Content Marketing SEO Hubspot 88