Bill Hartzer

JUNE 7, 2010

Google has quietly made a change recently in Google Webmaster Tools. Just so you know, when I say “linking&# , I am referring to getting links from other web sites to your web site. Just so you know, when I say “linking&# , I am referring to getting links from other web sites to your web site. Tweet This!

Google 121

Google Data Tools Domain Name 121

Small Business Mavericks

JULY 28, 2014

Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Simple, right? Is it helpful for you?

Data 93

Data How To Journal Small Business 93

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results.

Google 167

Google Content Adwords Paid Search 167

Adam Sherk

JULY 23, 2013

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”. Does the standout tag actually work? Yes it does, but only so often.

News 213

News Google Publishing Case Study 213

Buffer Social

JULY 5, 2023

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field.

Research 77

Research Google Newsletter Curation 77

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Full look prada @flannels #PartyNeverStops ♬ Kerosene – Biig Piig Our research also found most social marketers consider social media engagement data a vital influencer marketing metric to secure internal buy-in for influencer marketing. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Adam Sherk

MAY 19, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise 100

Hitwise News Report Press Release 100

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site. Reputation Management on Google+.

Google 135

Google Real Estate SEO Social Networking 135

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Campaign 163

Campaign Google Case Study Badge 163

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data. Create new tracking, every time you have a new ad.

Advertising 107

Advertising Social Media Strategy Tools 107

Kikolani

DECEMBER 8, 2015

If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Why did we get the Penalty?

Google 82

Google Domain Name Directory Engineering 82

Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. We haven’t started referring to non-social media enthusiasts as “normies.” Google+ is pretty much everything I like about Facebook but less creepy and better organized.

Google 172

Google Facebook Flickr Social Networking 172

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it. Set Up your DNS.

API 206

API Conversation Facebook How To 206

Convince & Convert

APRIL 15, 2016

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Here, the data we look for is known as “Entities.”

Google 60

Google Wikipedia Content How To 60

Jon Loomer

JUNE 9, 2020

But I want to be sure that, if you missed those posts, you know how to set up the base pixel in Google Tag Manager and test the events. We’re doing this within Google Tag Manager. We need the pixel to record the percentage scroll depth and time on a page, so we add variables in Google Tag Manager. Go here to sign up!

Eventful 212

Eventful Facebook Upcoming Conversation 212

Buffer Social

JUNE 28, 2023

  I own and drive our paid marketing programs across Meta, Google, and any other channels we validate. They are: Analyze: Reviewing data for insights and opportunities across the funnel. On the first or second day of the cycle, I analyze the data, jot down experiment ideas, re-prioritize, and then launch some new experiments.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Bill Hartzer

OCTOBER 20, 2014

Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. We Can’t Talk Google Penguin 3.0 There is no official announcement from Google in the form of one of their employees announcing it.

Google 137

Google How To Guidelines URL 137

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. If so, that share constitutes dark social.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

SocMed Sean

APRIL 26, 2022

Google Chrome is blocking it. If it’s still there, check to see if Chrome is blocking the Messenger cookies by doing the following: Open Google Chrome. Choose Clear data. You can select Clear all data and Clear cache. Here are the steps on Google Chrome: Go to the three-dot menu. Plug it back in. Click on Cookies.

Issues 246

Issues Facebook Notification Posterous 246

Webbiquity SMM

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time.

Syndication 186

Syndication Data How To HootSuite 186

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

Google 176

Google Small Business Engineering Guidelines 176

Freelance Social Media

OCTOBER 1, 2009

I catch myself thinking that for Wave to be fully utilized all members of the party need to be in the wave (note capital W while referring to the application and a lowercase w when referring to the individual wave) at the same time, but actually it works great when others are absent.

Google 181

Google Foursquare Widget Collaboration 181

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data. Davidowitz refers to search data as a “truth serum”. The reality is, people are asking Google things they wouldn’t dream of asking their spouse.

Focus Group 100

Focus Group Curation Data Survey 100

Jon Loomer

JANUARY 31, 2024

Since it is custom, the data Meta has on a custom event is limited to individual websites. When possible, you should use standard events because Meta has global data related to those actions that can help with optimization. Custom Events: Actions that go outside of the predefined standard events. When Should You Use Each?

Eventful 173

Eventful Conversation API URL 173

Sprout Social

JANUARY 26, 2023

Through Google search? For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 127

Discount Marketing How To B2B 127

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Bill Hartzer

FEBRUARY 12, 2015

I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site.

Report 60

Report Google Tools URL 60

Hootsuite

MAY 3, 2021

And they work with Google Analytics. They provide precise data about conversion and traffic sources. They’re required by Google Analytics.). For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Understand how visitors from social act in ways that is similar or different from visitors from other sources like search, direct and other referring sites.

Analytics 150

Analytics Report Social Media Google 150

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. And besides that, most sites only offer no-follow links. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Bill Hartzer

SEPTEMBER 26, 2011

There is a free tool that Google provides called Google Analytics. Google will give you code to copy and paste in your website. When you enter the code, Google will then give you details on your website and it will break down all of the important parts of it. You can track geographic data, gender, age, IP addresses etc.

Analytics 100

Analytics Google Tips Sports 100

Proactive Report

OCTOBER 30, 2023

With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand.

Trends 72

Trends Marketing Wikipedia Survey 72

Jon Loomer

OCTOBER 4, 2023

Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions. You could then create rules based on URL, referring domain, or parameters to segment people who performed that event. I use Google Tag Manager, which has some of these triggers built-in.

Eventful 184

Eventful Conversation Embedding URL 184