Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

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Keyhole.co

NOVEMBER 21, 2023

And their slightly regal but warm approach extends to their online presence and marketing. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Here are some key ways in which Apple’s social media strategy works. million Facebook: 14 million Twitter: 9.6

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Social Media Strategy Apple iPhone 59

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. Analyzing 150,000 Social Media Posts.

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Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Listen Now.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. And Fenty’s content marketing strategy is a beauty to behold, pun intended.

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Social Media Strategy YouTube Trends 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Social media marketers have an eye-watering amount of data at their fingertips.

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Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

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Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

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Social Media How To Marketing HootSuite 131

Unmetric

AUGUST 22, 2019

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Struggling to come up with back-to-school ideas on social media? Tic Tac Global.

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Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course. If you’ve got room to infuse humor or unusual concepts into your marketing, run with it.

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B2B Strategy Tips Content 93

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. The TLDR version?

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Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. Million Facebook Friends Body Slam Sports Broadcasting.

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Trends Facebook Sports Blogosphere 258

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Your favorite Olympic sports are here. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. With COVID restrictions in place, social networks and brands are stepping up to bring fans as close to the games as possible.

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Laurel Papworth

OCTOBER 24, 2018

I used to do “social media job of the week” but haven’t for years. Head of Curation, APAC (Tokyo & Sydney) . Do you have experience with these tools: Experience with newsgathering tools like Tweetdeck, Curator, Dataminr for News, etc. Want to work for Twitter? What do you think of them?

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Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo!

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Social Media Strategies Summit

APRIL 8, 2021

Instagram is the world’s fifth-largest social media site. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source. Image source.

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Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Social Media Tips Policies 111

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse. Music and Entertainment.

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Industry Examples Real Estate Brands 110

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

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Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. In fact, if you’re a local or small business, you can no longer afford to avoid social media. Get Noticed on Social Media.

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement.

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Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Most of the time their tweets promote their employer, their industry, or social media in general. Relate to sports.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

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Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.

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Sprout Social

JUNE 14, 2022

They break from the curation cycle. Instead, social media is a new, instant way to share things that matter to them. For decades, marketers have been laser-focused on youth out of fears that their brand could be associated with the negative connotations around getting older. Instagram layouts were color-coordinated.

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agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Pinterest for Content Marketing.

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Pixlee

APRIL 9, 2021

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Don’t stress; here are a few tips from email communication to social media and customer service that’ll help you promote community with customers post-purchase. .

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Hootsuite

MAY 11, 2023

For example, you could explain the basics of the stock market. Whether animal rights, environmental sustainability, or social justice, use your platform to share meaningful stories and raise awareness for issues that matter most to you. Produce a series of videos that explain complex concepts in an understandable way.

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Likeable

JUNE 23, 2021

Born into uniquely different time periods, each generation has a different relationship to social media. What they all have in common, though, is that they are spending more time on social media overall. Born after 1996, these social media savants turn to social media to get inspired and be entertained.

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Platform Statistics Survey Instagram 66

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out!

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Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Sprout Social

SEPTEMBER 30, 2021

Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

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Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. You can see exactly how these bots can assist with your customer service, sales, and marketing.

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Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

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Kikolani

DECEMBER 7, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

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