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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

LinkedIn Top post based on engagement rate: An AMA request This is an interesting one because it actually didn’t end up with many comments, but still had a high engagement rate. Buffer’s culture is a powerful topic. Leave a comment, and please share your own top posts of 2023; we’d love to see them!

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Forget Astronauts and Firefighters: UK Kids Now Dream of Becoming Social Media Stars

Bill Hartzer

The study indicates a significant cultural shift influenced by platforms such as Instagram, TikTok, and YouTube, where young stars can share content, engage with millions globally, and earn through sponsorships and ads. .

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

They haven’t committed to purchasing your product, and their feedback and comments aren’t as valuable as those of those who have paid with time and money to use your product. There are always exceptions, but I typically don’t recommend gathering data from prospects.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

American Ballet Theatre Leveraging Taylor Swift audio, audience comments, and rat-tok to promote The Nutcracker – 617.2K They’ve gone viral for shifting email culture , meeting culture , and honesty in the workplace. It is possible to use trends and have it support and even further brand content.

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The Gen Z Frequency: win your copy

Sherrilynne Starkie

“Youth culture is always moving, changing and evolving. This book delivers well-researched, actionable strategies and tactics that focus on alignment and value creation with that culture. Just leave a comment or share a link to this story for your change to win. Ignore at your own peril.” How to enter.