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Using 2023 cultural shifts to inform 2024 whitespace

Audiense

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

Compete 86
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BDC’s cultural transformation

Sherrilynne Starkie

“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there.

Exercises 170
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How Gen Z Breaks Marketing’s Cultural Mold

Social Media Today

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction.

Groups 145
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. For GoFundMe, they’re usually tied to a significant news moment or a cultural conversation — like noticing a surge in violence against Asian Americans and figuring out what they can do to help. Trends mean different things to different brands.

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Pinterest Shares Recommendations from Review of its Workplace Culture

Social Media Today

Pinterest has shared the details of a review into its workplace culture following accusations of racial inequity within its systems.

Review 209
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Meta Shares Insights into Emerging Trends in Latest ‘Culture Rising’ Report

Social Media Today

The report looks at emerging cultural trends, based on conversations across Meta's apps.

Trends 148