Convince & Convert

SEPTEMBER 19, 2013

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The Vine scenes were solicited over a six-day period, during which Airbnb leveraged Twitter as its “director” by tweeting visual twitpic instructions to communicate how different clips should be created.

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Crowdsourcing Film Travel Video 139

The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

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Buy News Tumblr Foursquare 173

Ignite Social Media

AUGUST 29, 2017

Within Social Media these days, there is an influx of brands and businesses competing for that number one spot. Taking the obnoxious and annoying route to evoke laughs on Twitter can be a hard gamble for many brands. Hope you enjoyed this month’s round up of social media that made us laugh! Burger King.

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Social Media Crowdsourcing One Spot Compete 110

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

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Crowdsourcing Social Media Social Networking Project 94

Firebelly

OCTOBER 10, 2013

The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.

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Social Media Crowdsourcing Brands Foursquare 202

Firebelly

OCTOBER 29, 2012

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster.

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Social Media Crowdsourcing SMS Instagram 193

Convince & Convert

FEBRUARY 11, 2015

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

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Crowdsourcing Exercises Focus Group Forums 60

Audiense

APRIL 25, 2022

Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online. Digital innovators are changing the face of marketing for fashion retail brands.

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Retail Crowdsourcing Brands Fashion 86

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

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Eventful Social Media Conference Hashtag 155

Social Media Today

MARCH 3, 2022

Birdwatch alerts will now be displayed upfront on some tweets.

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Crowdsourcing Twitter 153

Jason Yormark

APRIL 13, 2011

Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Another great feature is Lanyrd’s ability to comb through your Twitter followers and suggest shows you might be interested in. Related posts: 5 Great Social Media & Community Job Resources.

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Conference Social Media Crowdsourcing Badge 190

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used.

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Crowdsourcing Twitter Case Study Activities 153

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

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API Education Social Media Research 178

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” Invigorate.

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Eventful Social Media Conference Hashtag 107

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

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Social Media Lurker Crowdsourcing Wiki 207

Forbes Social Media

JANUARY 25, 2021

On Birdwatch, users will see crowdsourced notes from volunteers attached to tweets.

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Wikipedia Crowdsourcing Twitter News 100

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

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Campaign Social Media Marketing Crowdsourcing 219

The Realtime Report

OCTOBER 4, 2012

Back in September, we covered Cape Town’s “iAmbassador campaign” which combined travel blogging, crowdsourcing and social media to draw attention to the city as a travel destination. That campaign resulted in over 36 million Twitter impressions in just three weeks.

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Tourism Social Media Travel Crowdsourcing 181

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. What do we do?

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Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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Social Media Case Study Crowdsourcing Hashtag 177

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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Crowdsourcing B2B Social Media Retail 136

Convince & Convert

JULY 31, 2014

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. » Social Media Case Studies' Read the whole entry. » » Social Media Case Studies'

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Crowdsourcing Case Study Communities Study 134

Social Media Strategery

MARCH 22, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 First, my colleague Jacque Brown started participating in the weekly Healthcomm chats on Twitter, I attended a meeting with the Center for Health Transformation , and I read this fantastic post by Ben Parr on Mashable.

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Crowdsourcing Education Gov 2.0 Social Media 73

Atom Thought

NOVEMBER 26, 2008

. Twitter is shouting incessantly: Nov 27, 10:37 AM: deepakshenoy: CCTV footage from CST being shown, people shot outside the station, two guys came and opened fire , lobbed grenades. Posts like these are just not ending on twitter, they started off just after the blasts and shootouts began in Mumbai last night. .

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Social Media Crowdsourcing Wikipedia Embedding 100

Social Email Marketing

SEPTEMBER 17, 2010

A while ago I posted about how journalists and PR professionals are using social media. news media PR 2.0 Radian6 slideshare Trackur Tweetranking.com Twitter. news media PR 2.0 Radian6 slideshare Trackur Tweetranking.com Twitter. Fortunately it’s often to find additional information.

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Journal Radian6 Crowdsourcing Social Media 78

Laurel Papworth

OCTOBER 28, 2013

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. A bit too soon, a bit too raw and a bit too personal for my liking but I get that a human voice works better than a social media automaton. A Shared Experience.

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Social Media Real Estate scribd Crowdsourcing 110

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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Crowdsourcing Social Media How To Team 95

The Realtime Report

JANUARY 14, 2013

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-O is giving viewers a big incentive to live-tweet during the show’s next episode.

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Crowdsourcing Airlines Film Campaign 178

The Realtime Report

JANUARY 16, 2013

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. Which token will you be voting for?

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Campaign Crowdsourcing Facebook Badge 193

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below.

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Social Media eBook Strategy Social CRM 116

Sprout Social

JANUARY 29, 2020

We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. So it’s little surprise marketers resolve to make more time for professional development and grow their expertise in things like mastering video on social.

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Crowdsourcing Marketing Social Media Management Knowledge Base 77

The Social Media Incubator

NOVEMBER 8, 2012

million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy. According to Maxymiser.com , Pinterest has a higher referral traffic than Twitter, although number one in the ranks is the very well known social media company , Facebook.

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comScore Crowdsourcing Loyalty Fashion 132

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

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Net-Savvy Executive

APRIL 26, 2011

On an average day, I don't spend much time with Twitter. It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. To me, it's the unusual days that really prove Twitter's value. Twitter got a workout that day. We had a lot of those.

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Eventful Twitter Radian6 Back channel 93

Laurel Papworth

OCTOBER 9, 2012

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). The Village has to Fix the Monster – trolls – and use social media and social tools to do that. Social Media Spotlights Trolls. What is Trolling?

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Social Media Communities Crowdsourcing Consultant 111

Laurel Papworth

OCTOBER 15, 2013

Wall Street should be monitoring social media. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). This is social media.

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Meeting scribd Crowdsourcing Forums 84

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise.

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Social Media Case Study Strategy Study 125