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Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. Here is his guest post.].

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition Red Bull Smartsy Wake Open' At first it.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Tweetable Moments.

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The pros and cons of social media

Sprout Social

Ability to crowdsource. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. Let's get spooky. ??

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How To Use Facebook For Marketing

Mindjumpers

Use for instance Facebook to crowdsource your next product idea. You can download the full Facebook Guide here (pdf) for more information on the objectives, different tools and cases. Generate awareness – Use a Facebook Page to generate awareness and connect with your audience. Build a strategy that is social by design. Keep learning.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. The more a user interacts with groups, downloads articles and responds to queries with the same keywords, the more they are distinguished as thought leaders on a subject.

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

You can’t use Facebook’s new iPhone app — unless you’re famous – a new iPhone app, Mentions, is now available for download by everyone, but only for use by “verified public figures” on Facebook; celebrities who’ve been testing the app have posted twice as much as before (re/code).

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