How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
” More than 6,000 fans have downloaded the app so far, sharing Sightings with family, friends. I did ask Lindland the obvious question: Is there any way to tie the app downloads directly back to sweater sales? “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland.
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