Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
Jon Loomer
OCTOBER 12, 2021
Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Lowest Cost. Minimum ROAS.
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