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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

For those who do not have an in-house developer team and need to outsource the work, moving to the API will require setup and management costs. To learn more about the program, check out the Facebook Marketing Partners site. Implementing the Conversions API requires technical knowledge of APIs. Subscribe to Social You Should Know.

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What You Own

Jon Loomer

Google and Facebook ads send you traffic until the costs double and you run ads less often. You drive people to your website with your email list until privacy regulations and other changes impact open and click rates. Each platform is a spoke in your marketing wheel.

Privacy 152
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Consumer Data Privacy and Pixlee: Why Compliance Matters

Pixlee

Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. As a GDPR validated compliant technology vendor, Pixlee holds consumer data privacy with high regard. How Does Consumer Data Privacy Affect Marketing?

Privacy 54
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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The High Cost of Super Bowl Ads At over $7 million for 30 seconds, brands are careful about how they use each precious second in these wildly expensive ads. This may have been an attempt to avoid relying on third-party data from social platforms due to new data privacy laws. The game is changing, not disappearing altogether.

Analysis 157
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Is Privacy Important?

Small Business Mavericks

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? They’d rather you protect it at all costs. That’s the deepest level of privacy protection.

Privacy 98
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CCPA Quick Facts for Marketing

Oktopost

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Aside from fines, failing to respect consumer data can cost you a competitive edge over companies that do.

Privacy 92
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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Others jumped on the bandwagon without truly understanding migration complexities or associated costs. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Yet today, cloud computing is ubiquitous.

Policies 104