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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” There’s no cost to get started.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

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Top 10 Sales Automation Tools for 2020

Oktopost

Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales. Hubspot’s platform will automate your outreach, help you create sales templates, and track key performance indicators through your entire sales pipeline. Top 10 Sales Automation Tools in 2020. Prospect.io. Automation Ahead.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower. In turn, this will usually mean higher conversion rates and lower costs per lead. The leads are better.

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. To download this or the HubSpot app, head to the Hootsuite App Directory.

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6 integrations to get more from your social media management platform

Sprout Social

The good news is that these challenges are fixable—and don’t have to come at additional cost. Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Social commerce.