Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. If there’s one B2B brand that’s investing in chatbots, its HubSpot. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

FEBRUARY 16, 2021

HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. As a result, the campaign increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25% with the new ad placement.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

Report 185

Report Hubspot Marketing ROI 185

Sprout Social

JUNE 28, 2023

Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Campaigns can even be extended to SMS, right from HubSpot.

Team 108

Team Hubspot Marketing SMS 108

Sprout Social

JANUARY 11, 2024

Hubspot Service Hub As noted earlier, expectations regarding response times are high. As a result, HubSpot ’s service suite acknowledges the need for an “always-on” service strategy. Zendesk’s AI bots, content recommendations and routing are all designed to reduce support costs and likewise reduce ticket volume.

Software 84

Software Tools Knowledge Base Hubspot 84

Oktopost

JUNE 17, 2020

Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales. Hubspot’s platform will automate your outreach, help you create sales templates, and track key performance indicators through your entire sales pipeline. Top 10 Sales Automation Tools in 2020. Freshsales by Freshworks.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

B2B 150

B2B Smart Phone Data Marketing 150

Social Media Strategies Summit

JULY 28, 2022

– Percentage Decrease in customer acquisition cost: 37%. The cost of advertising on LinkedIn is high, but the results are worth it. I am a huge advocate for CRMs, HubSpot in particular. A few numbers we can share: – Percentage Increase in number of leads: 439%. – Percentage Increase in number of customers: 80%.

Education 190

Education Authentication Team Hubspot 190

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower. In turn, this will usually mean higher conversion rates and lower costs per lead. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

The Realtime Report

JULY 26, 2019

Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Plus, writing the occasional blog won’t cost your business a cent! You can always make changes and adjustments to it down the line. Start a Blog. For some professionals, starting a blog can be intimidating. Thankfully in 2019, it doesn’t have to be.

Small Business 161

Small Business Tips Marketing Hubspot 161

Webbiquity SMM

MARCH 13, 2019

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans. There’s no cost to get started.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Once you’ve built up a strong brand, you’ll have lower recruiting costs, and you’ll be able to connect with more productive employees relative to your competitors. ? Salesforce.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Hootsuite

APRIL 12, 2021

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. To download this or the HubSpot app, head to the Hootsuite App Directory.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

BeingOptimist

JANUARY 14, 2022

You can cost-effectively bootstrap your SaaS startup using SEO marketing. Compared to outbound marketing, content marketing costs about 62% less. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions.

Startup 105

Startup Discount Price Survey 105

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Buffer Social

SEPTEMBER 5, 2023

Paid is focused on conversions, click-through rates, and costs-per-acquisition.” ” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation.

Social Media 90

Social Media How To Skills Hubspot 90

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. But what makes B2B content good ? Tough question. Good content understands the context of the industry."

B2B 95

B2B Content Syndication SEO 95

Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. This means tracking key metrics such as customer acquisition cost, customer lifetime value, and customer churn rate. How is that possible?

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Audiense

JANUARY 25, 2018

As a result, we make stage 1 cost-effective and efficient whilst ensuring influencer relevance. Such platforms centralise influencer nurturing from campaign briefings and creatives to cost/payment management providing the ability to scale the practical application of your findings effectively. Influence Evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Sprout Social

JULY 7, 2021

This is where CRM tools like HubSpot, Zoho and Pipedrive (see below) come in handy. Based on your company, you’ll simply need to assess cost versus business impact. Consider the cost of onboarding. This is something that often flies under the radar when it comes to the “cost” of your marketing tech stack.

Marketing 124

Marketing How To Software Team 124

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. It’s much more cost-effective than ads, yet it produces the same or even better results.

B2B 59

B2B Influencer Marketing ROI 59

Ignite Social Media

JUNE 1, 2022

By creating sponsored posts or ads on Facebook, Twitter, or Instagram, you can reach a large audience of potential attendees and promote your virtual event cost-effectively. Buffer Hootsuite Hubspot. Paid social promotions are a great way to get the word out about your upcoming virtual event on social media. Live streaming channels.

Eventful 161

Eventful Social Media Marketing Influencer 161

Writtent Blog

FEBRUARY 12, 2014

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Source: HubSpot ). Marketers are least likely to use cost savings, cross-selling and increased customer loyalty as indicators of content marketing success. Source: HubSpot ). Source: HubSpot ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

AUGUST 19, 2020

According to a HubSpot study , consumers typically expect businesses to respond on a live chat in 10 minutes or less. Automating some aspects of your social media will help you efficiently manage conversations without racking up costs. Be responsive. Responsiveness could make or break the customer experience on Facebook Messenger.

Facebook 143

Facebook How To Airlines Survey 143

Social Media Strategies Summit

FEBRUARY 4, 2021

It’s cost-effective, time-efficient, and has a wider reach. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the cost per lead being 28% lower than on Google AdWords , this is the perfect solution for many.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

NOVEMBER 11, 2021

The good news is that these challenges are fixable—and don’t have to come at additional cost. Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Social commerce.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Firebelly

JANUARY 22, 2018

Though the upfront cost of creating a video can be exorbitant, it’s usually worth the time and effort. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Develop video content Video that helps people and tells an compelling story is the key to engagement across a variety of spaces.

Marketing 181

Marketing Influencer SEO Adwords 181

Social Media Strategies Summit

OCTOBER 24, 2018

Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Almost all marketers report to someone, and that someone is going to want to know how much your strategy is going to cost. Hubspot Ad Spend Calculator. What is your persona’s name? What is the visual representation of this person?

Social Media 113

Social Media Strategy Guidelines Template 113

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JULY 22, 2021

For many businesses, the integration option may be more cost-effective and easier to get rolling. Solutions like Oktopost can integrate with robust CRM platforms like HubSpot and Salesforce , injecting social media data and analytics into the CRM you already know and love.

Social CRM 96

Social CRM B2B How To Patterns 96

Convince & Convert

FEBRUARY 28, 2012

Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot. Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers.

CPM 137

CPM Marketing Compete Hubspot 137

Webbiquity SMM

MARCH 30, 2015

To help you be efficient and find great collections of free or low-cost images, here are links to six excellent image sources along with guides to and reviews of dozens more free image sites. Getty’s New Free Stock Photos Come With a Price by HubSpot. Reviews of Free Image Sites.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100