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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. Or, head to Google Analytics for a picture of all your social accounts. Image source.

Examples 246
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6 integrations to get more from your social media management platform

Sprout Social

The good news is that these challenges are fixable—and don’t have to come at additional cost. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. The cost (sometimes) is lower. In turn, this will usually mean higher conversion rates and lower costs per lead.

B2B 148
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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

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Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4