Sprout Social

NOVEMBER 11, 2021

The good news is that these challenges are fixable—and don’t have to come at additional cost. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please describe one of your institution or organization’s social media campaigns that makes you proud. – Percentage Decrease in customer acquisition cost: 37%. I’ve got to say LinkedIn!

Education 189

Education Authentication Team Hubspot 189

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Ignite Social Media. Shameless plug here.

B2B 119

B2B Examples Hubspot Widget 119

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

JANUARY 11, 2024

Food for thought: 39% of consumers expect brands to respond to them on social media within the first two hours. Social customer service software Below, we dig into a list of customer service tools, starting with tools focused on social media. For example, are you laser-focused on social media customer service ?

Software 85

Software Tools Knowledge Base Hubspot 85

The Realtime Report

JULY 26, 2019

Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Plus, writing the occasional blog won’t cost your business a cent! Respond to Customers Social Media. However, at it’s best, social media should act as a platform for consumers and businesses to interact in a productive manner.

Small Business 161

Small Business Tips Marketing Hubspot 161

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

Report 185

Report Hubspot Marketing ROI 185

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. The cost (sometimes) is lower. In turn, this will usually mean higher conversion rates and lower costs per lead.

B2B 148

B2B LinkedIn Tips Marketing 148

Socialmedia.biz

SEPTEMBER 11, 2018

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. As an effective medium for capturing and nurturing highly-relevant leads, social media should most definitely be part of your overall marketing strategy. According to Statista , there are almost 2.4

Social Media 93

Social Media ROI Influencer Campaign 93

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 141

Social Media Content How To Buy 141

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 70

Social Media Marketing URL Metrics 70

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate).

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Once you’ve built up a strong brand, you’ll have lower recruiting costs, and you’ll be able to connect with more productive employees relative to your competitors. ?

Company 136

Company B2B Brands How To 136

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. It’s cost-effective, time-efficient, and has a wider reach. Mention it on your website, newsletters, and other social channels.

B2B 130

B2B LinkedIn Strategy Brands 130

Socialmedia.biz

APRIL 13, 2017

Data from HubSpot shows leads range from $11 to $100 each , depending on industry. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. Your social channels are ideal for follow-up and building real one-to-one engagement.

Social Media 63

Social Media Hubspot Cost Case Study 63

Convince & Convert

JANUARY 28, 2014

The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Firebelly

JANUARY 22, 2018

YouTube has the best conversion rate of any social channel. Though the upfront cost of creating a video can be exorbitant, it’s usually worth the time and effort. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Note: A version of this story was originally published on Ad Age.

Marketing 181

Marketing Influencer SEO Adwords 181

BeingOptimist

JANUARY 14, 2022

You can cost-effectively bootstrap your SaaS startup using SEO marketing. Compared to outbound marketing, content marketing costs about 62% less. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions.

Startup 105

Startup Discount Price Survey 105

Writtent Blog

MAY 3, 2013

Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Though “free” is claimed as a powerful motivating word, the recent Inbound Marketing Agents research shows that “value at no cost” is a more effective phrasing.

Social Media 88

Social Media Strategy Content Marketing 88

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). Social media ( Sprout Social ). Consider the cost of onboarding. SEO (Ahrefs, SEMrush).

Marketing 125

Marketing How To Software Team 125

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Source: Hubspot. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company.

B2B 59

B2B Influencer Marketing ROI 59

Buffer Social

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. " Nuni thinks that HubSpot's blog posts and Glassdoor's articles do an excellent job of keeping this in mind. But what makes B2B content good ? Tough question. Good content understands the context of the industry."

B2B 95

B2B Content Syndication SEO 95

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share. But the challenge for most companies is getting started.

Social Media 60

Social Media Content How To Buy 60

Sprout Social

AUGUST 19, 2020

According to a HubSpot study , consumers typically expect businesses to respond on a live chat in 10 minutes or less. This is much faster than the 1 hour response rate expected on typical social media channels. Automating some aspects of your social media will help you efficiently manage conversations without racking up costs.

Facebook 143

Facebook How To Airlines Survey 143

Writtent Blog

FEBRUARY 12, 2014

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. The most common content marketing tactic is social media, used by 87% of marketers. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40