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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

A couple of days ago, Awareness, Inc released the second part of the same report , which points out some useful statistics for the second half of 2012. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Challenges.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. Lead Capture Forms.

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8 Ways to Maximize Your Content Marketing’s Engagement Potential

Social Media Strategies Summit

On your website, a high engagement rate means a long average time on page times, low bounce rates, high click-through rates, a solid scroll depth (at least between 50% and 75%), and a satisfactory conversion rate for gated resources. Quizzes and surveys are another excellent interactive format to add to your website or social media feeds.

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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions.

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5 LinkedIn Best Practices and 5 Examples for Government Agencies on Social Media

Social Media Strategies Summit

That’s 20% higher than any other social network. New takes on existing issues and conversations. LinkedIn is uniquely well-suited to a thought leadership strategy among social networks because it’s the only platform that allows you to publish long-form content straight from your Page. Original research.

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Role of artificial intelligence in marketing

Sprout Social

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales. Let’s get to know these technologies better.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . 2018 content marketing trends, statistics and predictions. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings. Social Post.

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