Koka Sexton

JULY 2, 2012

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. Businesses are using traffic analytics and reporting tools to help in classifying their data.

Social CRM 85

Social CRM Software System Marketing 85

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

MAY 31, 2022

Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. You can connect multiple Instagram Business Accounts to Sprout Social and choose which profile to publish your content to.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 125

Social Media Sentiment Data Team 125

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Mindjumpers

NOVEMBER 11, 2010

Best Conversation with Customers: Proximity Canada & BBDO. Best Use of Alternative Tool(s): e-dologic Publicis IL. Best Social CRM: Saatchi & Saatchi Los Angeles. Best Relationship With Bloggers: Quango Inc. Best Use of Media Press Room: Wenderfalck Kommunikation. Best Writing: Wieden+Kennedy.

SMS 227

SMS Social CRM Technorati Eventful 227

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. Quickly Build Landing Pages.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Bill Hartzer

AUGUST 4, 2011

Combined together, IceRocket and Meltwater plan to provide public relations, marketing, communications and advertising pros “with the most comprehensive set of tools for monitoring, analyzing and engaging in relevant conversations across social channels.&# Details of the acquisition were not disclosed.

Social CRM 101

Social CRM Engineering News Groups 101

Mindjumpers

OCTOBER 27, 2010

Best Use of a Social Media Platform. Best Conversation with Customers. Best Use of Alternative Tool(s). Best Social CRM. Best Use of a Micro-Blogging Platform. Best Use of mobile. Best Relationship With Bloggers. Best Use of Media Press Room. Best Writing. Best Art Direction. Best Student Work. Best Innovation.

Social Media 193

Social Media SMS Social CRM Technorati 193

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Sprout Social

AUGUST 3, 2016

This update brings together contextual information and collaborative tools to help teams seamlessly resolve support issues, nurture prospective leads and deliver an exceptional brand experience on Facebook. Referencing past conversations is a key component to any social customer care strategy.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Sprout Social

APRIL 20, 2017

Sprout’s Smart Inbox enables teams to effectively monitor and engage with social conversations across profiles and networks to ensure you never miss a message that matters to your brand or business. Access to contact details, message history and social CRM tools within the Facebook Contact Views enable teams to engage personally.

Comments 54

Comments Facebook Social CRM Collaboration 54

Pixlee

OCTOBER 18, 2021

In addition to having higher engagement rates, micro-influencers are great for boosting conversion rates and authentically tapping your target audience. So far, they have seen an increase in average order value of over 17% and a 2x increase in conversions. . Moreover, influencers can also post Instagram Shoppable Posts. .

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. link] Create e-newsletters « Social Media for Authors [.] link] DJ Waldow Jay: I love when you blog about email marketing.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Visibility: Pay attention to website tracking and use social listening to track organic conversations about your brand. Increase in Sales: Influencer marketing is a great way to drive conversions.

ROI 40

ROI Influencer How To Marketing 40

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Sprout Social

DECEMBER 8, 2016

For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. This is a major missed opportunity.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

OCTOBER 15, 2015

Image via BigStockPhoto.com. According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. There is a wealth of information in these conversations.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational. That's what I mean when I say uni-directional social media. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Facebook Success Summit – 22 Sessions on Everything Facebook (..)

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. I couldn’t write Katie Van Domelan’s post about social media listening tools. Retweets are up. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139