It’s another way to communicate through listening and engaging in conversation — online. Now let’s discuss eight free tools to enhance what Google is sending you. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. The Art and Science of Listening. Blog Tracking. MORE >>

Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web. With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. We hope it will eventually become a useful social media management tool resource. The system is built on a tracking and URL-shortener giving the user the ability to track social conversions on Twitter and Facebook. MORE >>

However, with the amount of tools and choices out there, it can actually become more confusing than ever to decide what works for you and your business. Beyond Google Drive, Gmail and Google+ are tools for running a business that help to keep you in the loop as well. You can save client conversations, assign due dates to specific employees, and share calendars – all online, from anywhere. Tools for Running a Global Virtual Business is a post from Mr Ryan Connors Blog. Business Technology business global business tools for running business virtual business MORE >>

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools. MORE >>

Brands and consumers are now in dynamic conversation. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. Leading brands may now becoming comfortable on twitter and Facebook, but as we see with the recent arrival of Quora , a question and answer platform, or a mobile photo-sharing applications like Instagram , brands must now wade into conversations taking places in different formats among smaller, self-defined groups. MORE >>