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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

Attribution is how Meta gives credit to an ad for a conversion. Established in the ad set when optimizing for conversions, the default Attribution Setting is 7-day click and 1-day view. Report your conversions, by default, based on that Attribution Setting. You want to see how many conversions happened within 7 days, too.

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. But I’ve heard consistently that its AWS hosting prices many small businesses out. What I do know is that among its capabilities is sending web events for Facebook Conversions API.

API 161
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. If your goal is conversions. Price per Instagram post.

Price 145
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Instant Form Browser Add-On for Website Conversion Ads

Jon Loomer

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. Select the Website conversion location. In the example below, I’ve used “Maximum number of conversions.” ” I then selected my pixel and a conversion event for a 1 minute page view using a custom event.

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Example: Reach Optimization and Conversions

Jon Loomer

I created a simple ad that highlighted the pre-pay price. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. If all of my conversions were view-through, you may have less confidence in these results. In this case, I only used Facebook Feeds.

Examples 207
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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.