Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Storify 100

Storify How To Marketing Startup 100

Socialmedia.biz

MARCH 20, 2017

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

Social Media 61

Social Media How To URL Mobile 61

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106

SMS Strategy Marketing How To 106

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Data 124

Data B2B Notification Team 124

Ignite Social Media

SEPTEMBER 4, 2019

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group.

Upcoming 40

Upcoming Yahoo Apple ROI 40

Buffer Social

NOVEMBER 2, 2017

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. Conversion (BOFU). As a marketer, you have to be willing to build relationships with potential customers first before you ask for the purchase. Consideration (MOFU).

ROI 111

ROI Advertising Conversation Social Media 111

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Justin Levy

NOVEMBER 14, 2010

Not to fear, on Thursday, November 18th at 2:00p EST ( check your local time ), I will be hosting a free webinar with Isaac Hazard from Mzinga to discuss moderation and how it can help you to protect your brand. If you need a little more convincing, read on for the webinar description from the New Marketing Labs website.

Mzinga 176

Mzinga Brands Feed Reader Upcoming 176

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Communities Storify Upcoming 100

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

Crowdsourcing 76

Crowdsourcing Marketing Social Media Management Knowledge Base 76

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Storify Upcoming Social Media 100

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Liveworld 100

Liveworld Company Storify Microsoft 100

Jon Loomer

DECEMBER 4, 2019

If Facebook originally optimized for conversions, learning will reset if you want to instead optimize for link clicks. I’m running a campaign to promote my upcoming free webinar. I’ll run the webinar every couple of months. When the webinar starts, I pause the campaign. Any Change to Optimization Event.

Facebook 154

Facebook CPA Campaign Cost 154

Jon Loomer

JUNE 12, 2019

In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning. Testing CBO – Discovering Pros and Cons. We use a mix of target cost and lowest cost optimization with automatic bid. In Summary.

Campaign 167

Campaign Guidelines Upcoming Course 167

The Realtime Report

APRIL 24, 2024

After their annual user conference, Influitive , a leading advocate marketing platform, personally reached out to every attendee to gather in-depth feedback and learn how they can provide even more value. Teaser of upcoming events/offerings to build anticipation Focus on making your copy engaging, concise, and benefit-focused.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. People right now are hungry to connect and learn.

Eventful 83

Eventful B2B Team Organization 83

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Want a synopsis of your last webinar to share on LinkedIn? It’s seriously easy.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 What to do.

Social Media 80

Social Media Marketing Loyalty UGC 80

Rebekah Radice

AUGUST 10, 2015

Use it to promote your products, share what’s happening within your business and talk about upcoming events. I recently changed mine to promote an upcoming Facebook webinar. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service.

Engagement 131

Engagement Tips Facebook Nielsen 131

Sprout Social

APRIL 26, 2022

As HubSpot’s Director of Executive Communications Hannah Fleishman puts it, “The reality is, an executive’s platform is one of the most powerful recruiting, marketing and sales tools a company has.”. Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D.

Strategy 86

Strategy How To Training ROI 86

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. With over 3.5 What to do.

Marketing 80

Marketing How To Loyalty UGC 80

Jon Loomer

APRIL 22, 2019

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. Learn more about how to master the Facebook pixel for 2019 in my upcoming training. Attribute conversions to your advertising. Optimize advertising for conversions. A refresher on pixel events. Start Trial.

Eventful 167

Eventful Tools Facebook How To 167

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. You can also host one free webinar for 30 minutes with 10 attendees. Zoho Showtime.

Conference 60

Conference Price Hosting Meeting 60

Kikolani

FEBRUARY 4, 2016

Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. A business that does custom party decorations can offer a mommy blogger free decorations for her four-year-old son’s upcoming birthday party. Video Marketing.

Marketing 60

Marketing eBook Influencer Engineering 60

Jon Loomer

JANUARY 29, 2019

That said, high frequency is often cited when discussing the drop in performance related to Facebook ads meant to drive conversions. Is the cost per action (conversion, lead, etc.) This can, and likely will, lead to poorer results (if you are wanting an action, like conversions). Placements used. Is the campaign profitable?

How To 167

How To Facebook CPM Campaign 167

Jon Loomer

APRIL 27, 2017

And when I wrote about Facebook, it could be about personal use, privacy settings, basic marketing or advertising. At about the 20 minute point in my conversation with JR, an idea suddenly strikes me… This is how my launches often happen. Recall that this conversation was happening at about 10:25am at this point.

Communities 133

Communities Price Groups Groups 133

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Optimize Marketing. The weekly blog roundup over at Optimize Marketing is your go-to blog for all things social media. Flying Point Digital. ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Rebekah Radice

AUGUST 19, 2015

Your tracking proves that engagement is low and your conversions are even worse. Providing valuable content to a group of eager and hungry consumers will increase conversation and amplify your message. Click the link in my bio to learn more about the upcoming 9 week program for social media managers. Monitor Your Reputation.

Social Media 113

Social Media How To Hashtag Real Estate 113

Oktopost

NOVEMBER 4, 2019

We’re long past the days when conversations with chatbots were full of stilted non sequiturs. Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlocutors are trying to have.

B2B 106

B2B API Facebook Survey 106

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Twist Image

MAY 31, 2013

Don''t panic, I will shortly be returning to our regularly scheduled barrage of blog content, but many people have asked about my upcoming speaking events. June 6th, 2013 - Salesforce Marketing Cloud Webinar. At 8:00 am, I will be in conversation with Amber Mac about all things CTRL ALT Delete. salesforce marketing cloud.

Upcoming 64

Upcoming Eventful Hosting Cost 64

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Social Media Strategies Summit

SEPTEMBER 30, 2021

Be it content in the form of text, video, audio, visual, social media post, or webinar, the goal should be an offer of trustworthy information. Conversely, Anchor commits to doing what it does best: podcasts. You’re aiming to become the preferred solution provider to the problem in question. Source: Goaura.com. Example #2: Anchor.

Content 168

Content Overview Examples Resources 168