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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch. Here are three key takeaways from the webinar: Customer Centric? –

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

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Navigating social media marketing in an election year

Sprout Social

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

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How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Click on that. Click on that.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. As you we’ve increasingly noticed over the past year or more, Facebook is increasingly moving away from ad offerings that drive engagement on the platform and is focused more on ad offerings that can drive website traffic and conversion.

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#SproutChat Calendar: Upcoming Topics for March 2017

Sprout Social

Join us for a conversation on how to use the Sprout platform to be a better listener! CST for a valuable webinar from Lucas and Team Sprout as part of Digital Agency Day. Sign up to attend the webinar here. This post #SproutChat Calendar: Upcoming Topics for March 2017 originally appeared on Sprout Social.