Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

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Tips Survey Hosting Metrics 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

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Engagement Case Study Tips Discount 60

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

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Metrics Sentiment Analysis Influencer 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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Social Media Sentiment Loyalty Microsoft 110

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

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Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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Newsletter Social Media Alltop Social CRM 114

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What kind of conversations make the most sense for the platform?

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Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124

Data B2B How To Metrics 124

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

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Research Google Newsletter Curation 77

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. 19 Facebook pros (including yours truly) will help business owners and marketers improve in the wild and wooly world of Facebook. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. For Mari Smith?

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Facebook Case Study Microsoft URL 110

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. What is a social media lead?

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Social Media How To HootSuite Discount 145

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 92

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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Strategy B2B Marketing Conference 125

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. A lot of marketers develop a social media strategy a little late in the game. Does social media increase sales? You bet it does.

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Pam Moore

JULY 13, 2023

I've covered this in past editions of the Brand with Soul newsletter. Let's keep the conversation flowing and the sales soaring! Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! The synergy of man and machine. Yes, we can do that too.

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B2B Training Hubspot Team 78

Ignite Social Media

MARCH 28, 2019

We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. The College Scandal & How it Affects Influencer Marketing.

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Trends Social Media Influencer Newsletter 130

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

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Examples B2B ROI CPA 62

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

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Metrics Social Media Marketing URL 60

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Why Video Marketing. Video Marketing Tips & Trends for 2021.

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Video Marketing B2B Eventful 69

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 62

Data B2B How To Metrics 62

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

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Discount UGC How To Marketing 54

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Ignite Social Media

OCTOBER 9, 2020

Whether it’s an impromptu conversation between thought leaders at a company or a planned out & pre-recorded discussion, all major platforms have some way to host this video. Subscribe to Our Newsletter, Social You Should Know. Consider Leveraging an Audio Cue. Feel free to contact our team today to get started. .

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Eventful Social Media How To LinkedIn 141

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. 6 Reasons Why Your Blog Needs an Email Newsletter.

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Newsletter Blogger Types List 48

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open.

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Newsletter How To Marketing Template 132

Socialmedia.biz

SEPTEMBER 28, 2016

When social media interactions are involved, same-day sales conversions shoot up to 90%. Clearly, brands need to be active on these channels, so they can be a part of the conversation. But savvy marketers need to remember that social media isn’t where the interaction ends. Publish a Newsletter and Promote It With Social Posts.

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Engagement Social Media Curation Newsletter 60

Buffer Social

OCTOBER 6, 2022

For example, initially, I wasn't working with sponsors or doing any revenue-generation with my newsletter. But I would say that since deciding to focus on growing the newsletter, I've become much more intentional about my social channels than before. How do you balance all of those things?

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Newsletter Research LinkedIn Buy 65

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Feed Feedly Metrics News 167

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Want a synopsis of your last webinar to share on LinkedIn? It’s seriously easy.

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Social Media HootSuite How To URL 140

Pam Moore

NOVEMBER 21, 2018

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. What did 3,000 top marketing leaders say when asked if they engage publicly on Facebook? .

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. What did 3,000 top marketing leaders say when asked if they engage publicly on Facebook? .

Metrics 60

Metrics Engagement Social Media Training 60

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. In fact, the statistics show that written testimonials can increase conversions by as much as 25 percent. Leverage this powerful marketing tactic by weaving customer testimonials into your content. Sign up for your newsletter.

How To 43

How To Widget Newsletter Hosting 43

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. In fact, the statistics show that written testimonials can increase conversions by as much as 25 percent. Leverage this powerful marketing tactic by weaving customer testimonials into your content. Sign up for your newsletter.

How To 43

How To Widget Newsletter Hosting 43

The Social Media Hat

MAY 21, 2016

So when a major platform used by millions to meet, have video conversations, and stream live broadcasts to their audiences suddenly seems to be pivoting in a different direction, that's a concern. Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. What Is Blab? That new app?

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Social Networking YouTube Platform Hosting 114

Convince & Convert

MAY 10, 2016

The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Convert partner). Click for the replay of the Omni-Social Webinar.

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