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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. Communicating on social networks is not the same as a real face to face conversation that happens between two or more human beings.

Brands 78
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FAQ Chatbot: The Best Way to Save Time on Customer Service

Hootsuite

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. With less time responding to messages, you’re free to work toward other business goals and spend time on your marketing or sales. Source: Know Your Meme. Conversational AI.

FAQ 91
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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. Doing this will help you fine-tune your social listening process and marketing efforts.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Definitely don’t do that. Drive leads and sales.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Some even made memes. Even now, an online conversation could impact how people will perceive your brand for months to come.

Survey 88
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 138
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Figo created an interactive Story template that encouraged fans to share their pets, and info about them. Creating custom layouts and templates can bring your Stories to life, and add a little extra branding. Share a trending meme.

Instagram 121