Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Millions of conversations happen on social media every day.

How To 98

How To Sentiment Template Templates 98

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

Reputation 87

Reputation Brands Sentiment Survey 87

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. Let’s hit it. Let’s Talk Money.

Survey 185

Survey Industry Newsletter Press Release 185

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like. Influencers.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 99

Conversation Strategy Social Media Marketing 99

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. Online reviews also give you insight into brand sentiment.

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 108

Process Sentiment Analysis Applications 108

The Realtime Report

APRIL 16, 2024

At JOTO PR, we recognize the frequent occurrence of low-quality articles overshadowing high-quality content when we are conducting research for media pitches—hence I’m not surprised at Google’s crackdown.” For example, AI can help generate topic ideas, outline articles, provide background research, or even suggest edits and improvements.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. It’s like preparing for a championship game.

Comparison 108

Comparison Analysis How To Sentiment 108

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. The “monitoring” piece looks at actual feedback from your audience.

Reputation 95

Reputation Sentiment Analysis Notification 95

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Research 102

Research SEO How To CPC 102

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business. Once you’ve got that down, it’s time to do your research. Why is competitive monitoring important?

Sentiment 95

Sentiment Metrics Analysis Trends 95

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can even measure brand sentiment and quickly identify reputational risks.

Tools 110

Tools Tweetdeck Brands Sentiment 110

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Hashtag research tools 7. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 140

Analysis Strategy Sentiment Comparison 140

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 103

Sentiment Analysis Patterns Price 103

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 5, 2024

The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams. Every brand or business line has their own objectives and audiences.

Resources 101

Resources Telecommunications Collaboration Project 101

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. General trends that apply to your industry. Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. Relevant hashtags. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. Through automated call routing, lead prioritization, and follow-up scheduling, AI eliminates manual tasks, allowing sales representatives to focus on meaningful conversations and close deals efficiently.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The problem? The Director of Brand.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Need insight into an emerging trend?

Questions 117

Questions Sentiment Meme Trends 117

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. Product & content research.

Sentiment 94

Sentiment Research Influencer Analysis 94