Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

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Industry Real Estate Social Media Sports 123

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Organic conversations, feedback and reviews can’t quite literally be bought. In fact, recent research from R.R.

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Conversation Review Marketing How To 136

Social Media Strategies Summit

MARCH 6, 2024

Their insights will be invaluable in figuring out how to reach more people like them , making this a crucial step in the research process — unless you’re planning to ditch your current audience and chase a different customer segment going forward. Social listening is about looking at relevant online conversations and trends.

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Social Media How To Survey Analytics 215

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

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Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Today I am not holding back.

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Research Template Templates Training 78

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 97

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof.

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comScore Marketing Case Study Review 299

Digimind

JULY 22, 2021

On June 24th, Digimind & ICON teamed up to bring a much-needed discussion on “Reinventing Healthcare Research With Social Intelligence” to attendees during an Expert Webinar session. The event was hosted by Michael Durwin , Director of Social Intelligence & Communities.

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Research Conversation Hosting Eventful 71

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

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Survey Industry Newsletter Press Release 185

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

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Conversation Brands FAQ Survey 98

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like. Influencers.

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Conversation Metrics Social Graph Sentiment 277

Keyhole.co

DECEMBER 5, 2022

It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. LinkedIn allows you to conduct market research and gain accurate insights. The business landscape across industries has changed drastically.

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Analysis LinkedIn Research How To 52

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

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Research SEO How To CPC 103

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Either way, the market research team should be established pros at getting feedback from existing and target customers.

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Research Social Media Marketing Retail 265

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. This list should also include industry-specific keywords. Some key conversations may even slip through the cracks.

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Sentiment How To Analysis Trends 142

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media.

Conversation 100

Conversation Project Metrics Survey 100

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. This is the second in a series of conversations that will cover influencer marketing in detail. This can be referred to as co-created content marketing. Need more help?

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Influencer Industry Content How To 167

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Social listening plays a vital role in this area.

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Social Media Sentiment Loyalty Microsoft 109

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. Millions of conversations happen on social media every day. What conversations could yield valuable insights for teams across your business?

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How To Sentiment Template Templates 97

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

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Analysis Report Examples Tools 93

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner.

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Social Media Management B2B Data Social Media 118

Visually SM

AUGUST 13, 2015

In a well-researched article , Andreessen Horowitz partner Connie Chan laid out an explanation for why WeChat has so dominated the Chinese app market. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. The apps are becoming the new mobile browser.

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Industry Instant Messaging Mobile Social Networking 145

The Realtime Report

APRIL 16, 2024

At JOTO PR, we recognize the frequent occurrence of low-quality articles overshadowing high-quality content when we are conducting research for media pitches—hence I’m not surprised at Google’s crackdown.” For example, AI can help generate topic ideas, outline articles, provide background research, or even suggest edits and improvements.

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Google Aggregator Authentication Collaboration 91

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

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Influencer Campaign Marketing B2B 186

The Realtime Report

SEPTEMBER 8, 2023

Increase Conversion Rates When buyers move along a sales funnel, what owners expect is an increase in conversion rate. For many marketers, a more effective tactic of boosting sales that results in more leads and conversion is posting content often and increasing the quality of this content.

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Content Engineering SEO Compete 91

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

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Research Advertising Content ROI 70

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions.

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Data B2B How To Metrics 124

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

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B2B Education Meeting Engagement 131

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. But the returns will pay off when you see your conversion rates increase significantly.

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B2B Team Conversation Education 84

Oktopost

APRIL 28, 2022

Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. He gets candid about why, before reaching out to any influencer, you must: Do your research to find out what they want to achieve.

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Influencer B2B Marketing Apple 174

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. By doing so, they recognize when a dip or a spike in sentiment occurs, and they can dig into specific conversations to help them unpack the change. Doing so can build community and brand awareness. The result?

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Examples Social Media Sentiment Influencer 122

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

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Strategy Sentiment Patterns Marketing 104

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. But why is this so important? We know, it’s a sales dream.

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Social Media How To B2B Team 135

Buffer Social

JANUARY 15, 2024

Good B2B content leans on expert insights and original perspectives Rosanna Campbell (a freelance B2B SaaS content writer who has worked with brands like Monday.com and Beam Content) says that "Good B2B content contains an original perspective, [and is] backed up by real-world expertise and thorough research." 

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B2B Content Syndication SEO 95

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

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Brand Monitoring Tools HootSuite Brands 98