Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. THIS is the conversation we should be having. Well, duh.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. Teen Titan. I was reminded of the conversation I had with this business owner about performance-based pricing (and how they do it ethically) when I read “ Teen Titan ” in the September 3 issue of The New Yorker.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. Do the people going to your Instagram page work in a particular industry? Buffer. SocialRank. Social Bakers. Klout.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. These should have done two things for you: 1) Helped you see a pattern of where people are talking about you, the company, or the industry (i.e. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists.
5 Simple Tweaks to Optimize Your Form Conversion
Convince & Convert
MARCH 24, 2015
When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.
The Best Way to Write About Your Brand to Boost Conversions
Convince & Convert
MARCH 11, 2016
However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all. Test and track conversions. Effective website copy stresses benefits rather than features.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
During our more than hour long conversation (!!!) we got to the topic of producing content for executives so they can be seen as thought leaders. The PR Industry is Dead to Me. Earlier this month, Grant Cardone , an “international sales expert,” wrote a piece for Entrepreneur titled, The PR Industry is Dead to Me. By Gini Dietrich. It’s not rocket science.
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. For now, these fairs and exhibitions seem to provide the most demonstrable way of establishing a conversation between organisation and stakeholder.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
Be sure to share things from other sources too and get involved in related conversations. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
Join the conversation in the comments section below and check out our Events & Appearances page to learn when Sprout will be visiting your city. This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.
How to Optimize Your Facebook Ads for Event Conversions on Eventbrite
Stay N' Alive
SEPTEMBER 24, 2013
So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Here are the steps: First, get your Facebook conversion pixel. In Facebook Ads Manager, on the left side column, there is a link that says "Conversion Tracking". This is the page where you set up your conversion pixel. Click "Close", and your conversion pixel will be set up.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. Communication doug davidoff image men les mckeown public relations industry public relations professionals the economistAnd they didn’t check with one another before writing their perspectives.
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. 3. Captivate Your Audience and Get More Conversions. Let me share with you the things I learned that helped me create more conversions: using powerful, creative content to captivate your audience and make them respond to my CTAs. 1. Sign Up Today. Do you?
Change the Tone of your Conversation with your Members/Customers
JULY 1, 2013
It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time. Changing the conversation rather than only your products. The mantra among customer service advocates is to “listen to your customers.” Getting to know customers is no different than understanding other human beings.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
But regardless of how long it takes to expand these capabilities to all users, it’s already uniquely positioned as the prime platform for real-time conversation, and allowing its users to move these conversations into private messaging will only boost its utility. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. You’d be forgiven if you looked at the totality of these features and reached a rather obvious conclusion: Twitter is looking more and more like a private messaging app. In the U.S.,
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
In this video series from December 2013, called Fast Innovation and The Slow Waiter , Cisco’s Tim Washer (and the Cisco Voice of the Customer team) has fun conversations with real CIOs, including those from Safeway, Western Union, and Grupo Modelo. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. Hey, the truth is funny!
What Marketers Need to Learn from the Entertainment Industry
Convince & Convert
MARCH 26, 2015
Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. ” This question seems simple enough, but it will change an entire industry as we move from a “Force them to watch it” model to a culture of the willing. Welcome to the entertainment industry, folks! Image via BigStockPhoto.com.
5 Scientifically-Proven Tips to Drive More Conversions
Convince & Convert
OCTOBER 2, 2014
Image via BigStockPhoto.com Thanks to sites like Upworthy and Buffer, the content marketing industry is experiencing a sort of renaissance. Not that it wasn’t before, but copywriting is now extremely important. You wouldn’t make a very good content marketer if you didn’t already know that. Read the whole entry. » Content Marketing
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
We live in an increasingly sophisticated marketing world, but many PR and marketing departments still think a mass-emailed press release will earn them media mentions and industry credibility. Placing original content with high-profile publications allows brands to differentiate themselves and position their companies as industry authorities. Infographics. Whitepapers. Case Studies.
17 Must-Know Conversion Copywriting Hacks
JULY 28, 2014
Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Using the word “get” in copy can be a powerful conversion hack, playing into one of your readers’ main weaknesses — their urge to acquire. 5. Word-of-mouth advertising is one of the most powerful conversion tools, and it can be effective even if the word comes from a stranger.
What Publicis Omnicom Is Screaming At Our Industry
JULY 31, 2013
That is the conversation that every marketing, advertising and communications agency needs to be having. We''re not in the TV industrial complex anymore, Toto. They''re using words like technology, data and digital, while the more commonly used vernacular of our industry (the creative, advertising, strategy, insights and more) are hardly whispered into the bigger dialogue. On a personal note, Twist Image never truly felt like it was a part of the advertising industry. advertising industry. tv industrial complex. Digital is everything. today. Period.
Story And Conversation: Pin It To Build A Brand
NOVEMBER 17, 2011
As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” Why It Works : While inspiring followers to cook with dairy doesn’t lead to a direct sale for Cabot Cheese, as consumers could easily choose another brand of yogurt, cheese, etc., it promotes their industry, which is never a bad thing. How It Works. Chris March.
3 Foolproof Ways to Ruin Your Conversion Rate
JANUARY 31, 2016
Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. Blogging for Dollar
How #EveryMoveCounts Dominated NCAA Final Four Conversation
Convince & Convert
APRIL 11, 2016
Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. As seen below, the majority of the conversation is around the author’s “tech takedown.” Degree’s #EveryMoveCounts. Use #EveryMoveCounts #contest to enter.
By: The Connected Customer Journey: Rediscovering Customer-Centricity « Marketers.BlogNotions - Thoughts from Industry Experts
JANUARY 14, 2014
[…] touchpoints and persuasion/conversion architectures is not new. But apparently it’s rather new in social media marketing and other marketing techniques. The fact marketers – at last – start to connect the integrated […
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry. Join relevant groups and join in the conversation. This is a guest post by Angela Denby. Web 2.0
3 Conversion Tricks I Use to Get More Leads Than You (+ Free Squeeze Page Template)
AUGUST 26, 2013
When changing just one word on your sales or squeeze page can literally mean a 1,000% change in conversions, I’m amazed when I don’t see people doing it. Please keep in mind that the following lessons may or may not work well in your industry. The title still has the biggest impact for me when it comes to increasing conversions. 100% Free HTML Squeeze Page.
Conversations As Moments Of Conversion
OCTOBER 23, 2011
If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations. Enjoy the conversation. conversation agent. Episode #276 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
Conversation Agent « Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? If you enjoyed this post from Conversation Agent , subscribe , share and like it. Gabriele - yup, my whole participation on Twitter is based on curating content and conversation. What does Conversation Agent do? You find out through search. Agree re strategy.
PR needs to Focus on Conversations
Buzz Marketing for Technology
SEPTEMBER 15, 2010
This is really doing the PR industry a disservice. With the number of traditional publications declining it brings the traditional walls that have been the master of the Public Relations industry down with it. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of.
How Marketing Gets Done in a Regulated Industry
Convince & Convert
JULY 6, 2015
She has worked in social leadership roles for healthcare in addition to financial services organizations, so she has a lot of experience working with social media within regulated industries. highlight to tweet) Approaching conversations from that standpoint and understanding expectations goes a long way. ShannonPaul Tweet This. Social Media in a Regulated Environment.
5,867 Words on Becoming a Conversion Machine: A Guide for Bloggers
JULY 11, 2011
There are so many shady characters in this industry that will more than happily say what they can do for you, so I think his current page is perfect. In my own split-testing I’ve found that adding a graphical element to your giveaway can give you a huge boost in conversions. To be specific, the final increase count was just over 1,300. Did WordPress look ugly back then or what?
Social Media Success Stories From Surprising Industries
JUNE 15, 2009
About Us Contact Us Support Home Blog Portfolio Services Value Inbound Marketing Journal Social Media Success Stories From Surprising Industries Kuno Creative - Tuesday, May 12, 2009 Still not convinced that Inbound Marketing and its emphasis on social media fits your industry or marketing plan? Maybe you think it has no place in "hands-on" industries like construction and manufacturing. Thanks in large part to an in-house evangelist, Rick Short, they are now blogging regularly, creating video content, and engaging in social media conversations with their customers.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
But most importantly, the more inspirational posts, tweets, updates, and images you produce, the more power you gain to effect change in your chosen industry. When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks.
Five Social Media Tips for the Hospitality Industry in 2011
DECEMBER 28, 2010
Guest post by Didi Lutz , an award-winning public relations professional specializing in the travel and hospitality industry. believe social media can help the hospitality industry through the Great Recession and give it a much needed communications makeover in the process. The hospitality industry adopts late on most things new – especially technology. Hire a pro.
A Conversation With David Meerman Scott
DECEMBER 4, 2011
Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation. Episode #282 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. How did he do it? He launched it on the same week as Amazon 's Kindle Fire in the hopes of capturing some exposure. bite size edits. blogging. blue sky factory.
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
Yes, your association represents an industry or a profession, but while that bond does already exist, you may see better success building a community around a smaller segment of the membership with a bond stronger than mere shared membership or professional affiliation. General calls to action like “Join a conversation with your peers!” Hmmmmmm. What community managers?
Squeeze Page Optimisation: How to Get 700+ Free Leads and a 64% Conversion Rate
FEBRUARY 21, 2011
have some very profitable email lists in other industries I participate in. simply don’t have time to build sites in every industry I come across, so I thought that I may as well give the ideas away. In most industries, a 10% conversion rate on a squeeze page is considered to be phenomenal. So, to reach a 64% conversation rate is simply unheard of.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
Small World Labs has been the most open online community platform in the industry. That point was central to the conversations Small World Labs had with Personify (whom had been our partner and knew us well) during the evaluation period. Culture That Works Featured From the Trenches Industry Insider Open CommunityFrom Michael Wilson: Hey Ben, thanks for covering the news.