The volume of tweets and when tweets occur (time of day, day of week) also have a strong influence on user retweets. Be sure to share things from other sources too and get involved in related conversations. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. That’s not a conversation. Not so much. MORE >>

You may be aware that there is a big debate going on in the social media blogosphere about “influence&# (and you can see links to several blog posts at the end of this one for examples of these discussions). How we need to leverage influencers in our communities in order to get the word out about our causes, brands or services, etc. If you’re trying to do this, what if you don’t actually know who your industry influencers are? Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. MORE >>

G: How would you define a social media “influencer”? T: Anyone who is active on a social media channel of any sort is an influencer. Conversely, they can also be influenced to some degree. So to me, and more and more savvy marketers, influence is defined on a sliding scale. G: How do you measure the influence? I’ve seen some of the blogs in my industry get an unfair boost because of this. Sometimes even their survey traffic benefits their traffic and SEO (relevant for issue for me as I’m in the market research industry). Tom H. MORE >>

At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. The PR industry has, for a very long time, used  media relations  as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”. What is PR Anyway? MORE >>