Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. So how can you make sense of it all?

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. It shows that your audience is actively engaging in a conversation about your brand. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of? Button Clicks.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of? Button Clicks.

Metrics 87

Metrics Facebook Aggregator Report 87

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. What’s the greater purpose of this proposed project?”

Resources 102

Resources Telecommunications Collaboration Project 102

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Share of voice metrics you should know Here are a few SOV metrics worth tracking. people from different states/countries, age groups, genders, ethnicities, etc).

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics. Some of the most successful examples of influencer marketing campaigns center on authenticity.

Influencer 102

Influencer Brands Collaboration Authentication 102

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Fedica can be integrated into the Hootsuite dashboard.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JUNE 1, 2021

Client renewal conversations can be challenging, but if you’re confident in the work you’ve done, then it’s all a matter of preparation. Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. How to prepare for client renewal conversations. Here’s what she had to say: .

Sentiment 90

Sentiment Proposal How To Metrics 90

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Conversation (measured in @mentions). Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Even now, an online conversation could impact how people will perceive your brand for months to come. With the right tool, you can synthesize those conversations into actionable brand health insights.

Survey 92

Survey Brands Sentiment Template 92

Hootsuite

SEPTEMBER 30, 2022

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Let’s dig into how they do it. Source: Heyday.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. You can monitor the performance of your hashtags over time, measure their effectiveness in driving engagement or conversions, and adjust your campaign strategy accordingly.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. CX has become an intrinsic part of the B2B marketing funnel. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. The CPM metric would say yes.

CPM 413

CPM Comparison Diagrams Sentiment 413

Keyhole.co

SEPTEMBER 12, 2023

From measuring engagement metrics to running competitor analysis, Keyhole does it all with just a few clicks. With the following social listening tools, you can keep tabs on conversations and see where you stand. The solution crawls online forums and groups to get you the most conclusive insights on audience conversations.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Monitoring and sentiment analysis are some of the features Brand24 offers. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 11, 2024

From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. In fact, mature organizations tell us they still prefer to engage in social conversations than to run social ads. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Being able to share metrics and insights with stakeholders in our organization, our partners and the players is a win-win for everyone. Social data strengthens NFLPA partnerships.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

OCTOBER 31, 2023

” Interactive These prompts create interactive conversations and can be used in multiple ways. The technology helps the tool interpret queries, written in a conversational style, to generate relevant answers. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. Apply it: According to the Index, 57% of marketers share social metrics with executive leadership weekly or monthly. This enables you to get more granular insights faster.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. You will then be able to tap into conversations online.

Brands 128

Brands ROI UGC Authentication 128

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 123

Strategy Brands Content UGC 123

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. Select the metrics whose details you want to analyze. Now that you are well-versed in LinkedIn page analytics, let’s find out what each of these metrics signifies. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52