Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Increased Conversions. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source.

Statistics 133

Statistics Content Hubspot Marketing 133

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. First-discussion conversion rates (the percentage of qualified leads that accepted calls from salespeople) have been eroding over the past five years. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Writtent Blog

MAY 24, 2013

You should start with following the industry news, monitor social conversations and engage in them, and recruit a social content creation team. Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Look outside your industry and audience and write evergreen content!

Content 71

Content Marketing Loyalty eBook 71

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Instead, pay attention and listen to what your audience is talking about first.

Social Media 110

Social Media Marketing Curata Influencer 110

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE. — Neil Patel (@neilpatel) May 12, 2016.

Strategy 83

Strategy Marketing Report Resources 83

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

MAY 12, 2016

Now it’s time to do some very important housekeeping to keep the conversation going with your audience. Using online polls helps engage the audience and provide them a way of joining the conversation. For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar.

Tips 60

Tips Survey Hosting Metrics 60

Webbiquity SMM

SEPTEMBER 4, 2012

As those headings suggest, this isn’t a book about “engagement,” conversations, shares, likes, followers or any other soft measures of social media success, but rather is focused on using social media to generate a high volume of qualified leads, the top priority of B2B marketers. .”

B2B 185

B2B Social Media Review eBook 185

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel. White Papers.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Focused on conversion? Track your conversion rate, bounce rate, and cost-per-click. Social media channels. Educational content.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

NOVEMBER 11, 2014

Have a conversation. Use white papers, government figures, research studies, and professional publications to prove your point. Instead of selling a guide or eBook and earning a quick thousand dollars, give it away for free. Your headline can get readers to click, but your intro needs to hook them to continue reading.

Content 55

Content B2B How To Reputation 55

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. No wonder their conversion rate stinks. Please enter your name and email address to download a free copy of the ebook,” for example.

Content 42

Content eBook Analytics Statistics 42

ProBlogger

MARCH 1, 2017

Not only does the free trial offer increase your ability to collect leads, but it also naturally pushes those leads further along in the conversion process by giving them a taste of your product. Free eBook or eCourse. This usually works best for service or subscription based businesses. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

ProBlogger

MAY 3, 2012

How many free ebooks have you traded your email address for lately? White papers? It can be as simple as turning your digital ebook into a physical book using a service like Blurb or Lulu (which are great for inexpensively self-publishing books, booklets, photobooks, etc.), Been there, done that, seen it already.

How To 38

How To Apparel eBook Price 38

The Realtime Report

DECEMBER 28, 2021

That is why to convince them to do so, marketers would offer something of value to them, such as a voucher, a white paper, a free ebook, or an infographic. Landing pages have a high conversion rate—23 percent to exact! And by doing so, marketers can dramatically increase conversion by as much as 80 percent.

Tips 91

Tips Mobile Conversation Campaign 91

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel. White Papers.

Template 60

Template Templates Social Media Strategy 60

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Social media has applications at all stages of the funnel: brand awareness, considerations, and conversion. Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

SalesChoice

JANUARY 4, 2017

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. At work, stories take the form of narratives, conversations and anecdotes that connect us with the narrator and the subjects and broaden our pool of knowledge. David Snowden, Expert in Cognitive Sciences and StoryTelling.

Data 20

Data Organization Analytics Analysis 20

ProBlogger

APRIL 6, 2011

selling ebooks is a hit-and-miss affair for most. high-quality website visitors (defined by a conversion or engagement). If you bring this rigor to your approach, you will get taken seriously, you’ll start having conversations with more senior people, and possibly get access to more serious budgets. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Leads to more conversions. This eventually leads to higher conversion rates. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Then there’s more element of surprise and, as a result, more attention and conversation is produced.

Content 234

Content Marketing Reputation Case Study 234

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

MAY 26, 2020

You can tailor your landing pages for each campaign you run, targeting outcomes ranging from brand awareness to sales conversions. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Gated content. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. White papers. While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. Case studies. Special Reports.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. It capitalizes on the conversations happening in real time in your industry.

Influencer 109

Influencer Social Media Conversation Case Study 109

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JANUARY 29, 2016

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship.

Content 60

Content Research Education Study 60

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. White papers. While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. Case studies. Special Reports.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Hootsuite

JULY 24, 2019

Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. Ideally stick to ones that Facebook can autocomplete.

Examples 112

Examples Campaign Facebook UGC 112

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. It capitalizes on the conversations happening in real time in your industry.

Influencer 60

Influencer Social Media Conversation Case Study 60

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120