Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools. Create bare-bones lead nurturing emails.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. One that delivers content that is topical, interesting and relevant.

Brands 213

Brands Social Capital Hubspot StumbleUpon 213

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177

Picasa Content Vimeo Tourism 177

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel.

Types 255

Types Content Case Study Press Release 255

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. 10-Point Checklist for Irresistible Content (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

Conversation 78

Conversation Template Templates Marketing 78

The Realtime Report

DECEMBER 27, 2012

Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. This is just one example out of 15 that are described in a white paper we’ve created based on my research. Showing your influencers how they impact your decisions is powerful.

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Not only can they be turned into blog posts, but if some of them run along the same theme, they can be turned into small ebooks. But guess what?

Collaboration 60

Collaboration Content Marketing Issues 60

Sprout Social

JULY 1, 2021

Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere?

B2B 123

B2B SEO Travel Hubspot 123

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Give People a Reason(s) to Sign Up: Let people know what they will be getting when they sign up.

List 257

List Organization Tips Newsletter 257

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Give People a Reason(s) to Sign Up: Let people know what they will be getting when they sign up.

List 217

List Organization Tips Newsletter 217

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I’ve spent many hours combing through a network of poorly cited website and blog statistics hunting for the original source.

Statistics 132

Statistics Content Hubspot Marketing 132

Buffer Social

MAY 1, 2017

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. At Digital Marketer we call them “lead magnets” and basically it means giving people something free in exchange for the permission to follow up.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Writtent Blog

MAY 24, 2013

Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Then it is recommended to keep a social backlog, repurpose content and take your video camera everywhere. Look outside your industry and audience and write evergreen content!

Content 71

Content Marketing Loyalty eBook 71

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

ProBlogger

FEBRUARY 15, 2012

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. an ebook about how changes in financial legislation will affect home owners. writing regular books or ebooks.

eBook 43

eBook Blogger Training Industry 43

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. dEMkCctEWE. — Neil Patel (@neilpatel) May 12, 2016.

Strategy 82

Strategy Marketing Report Resources 82

Buffer Social

DECEMBER 17, 2018

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. She talked about how critical lead magnets are in advertising. You’re essentially giving people something free in exchange for the permission to follow up.

Social Media 110

Social Media Marketing Curata Influencer 110

ProBlogger

OCTOBER 25, 2010

So I thought about how I could apply authentic urgency and scarcity without eroding trust to boost sales of my ebook, Write like you talk—only better. When they’re in a panic about that white paper or whatever their boss has told them to write, they’ll be back, brandishing their credit cards. That’s all.

eBook 38

eBook Marketing Price Authentication 38

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula.

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. . ” eBooks and white papers are complementary.

B2B 185

B2B Social Media Review eBook 185

Rebekah Radice

JANUARY 9, 2017

White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers.

Template 131

Template Templates Social Media Strategy 131

Writtent Blog

FEBRUARY 27, 2014

Stories are generally easier to use in long-form content–think videos, blog posts, ebooks, case studies, white papers, or brochures – but tight, concise stories can be effective in short formats, too. Image credit: Wikimedia. Practical Tips to Use Storytelling to Win Customers Over.

How To 89

How To Case Study Wikimedia Buy 89

ProBlogger

NOVEMBER 11, 2014

Use white papers, government figures, research studies, and professional publications to prove your point. Instead of selling a guide or eBook and earning a quick thousand dollars, give it away for free. For instance, “How To Start A Business” gets 40,500 monthly searches in the United States alone. It’s not bragging.

Content 55

Content B2B How To Reputation 55

Convince & Convert

MAY 12, 2016

For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Based on analyzing all of the life cycle information, you should be able to determine what type of informative, free content will help them become more educated. Here’s to your webinar success!

Tips 60

Tips Survey Hosting Metrics 60

ProBlogger

MARCH 1, 2017

Free eBook or eCourse. That’s why so many users are willing to opt in to an email list in return for a complimentary eBook or eCourse that teaches them something of value. If you buy in bulk, many companies will sell you calendars for just a couple of dollars per unit. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

ProBlogger

MAY 3, 2012

How many free ebooks have you traded your email address for lately? White papers? It can be as simple as turning your digital ebook into a physical book using a service like Blurb or Lulu (which are great for inexpensively self-publishing books, booklets, photobooks, etc.), Been there, done that, seen it already.

How To 38

How To Apparel eBook Price 38

Writtent Blog

NOVEMBER 26, 2023

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). And your goals need to match what you can realistically manage. What events can your content work with? Every industry has at least a few major events per year.

How To 98

How To Press Release Template Templates 98

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog. This includes your standard web copy, like your home and about pages. Educational content.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

JANUARY 31, 2012

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Please enter your name and email address to download a free copy of the ebook,” for example. Does your audience want to retire at 21?

Content 42

Content Analytics eBook Statistics 42

ProBlogger

MAY 3, 2013

A report, mini ebook, white paper or a short webinar works well. Grab her free ebook ‘9 New Rules of Blogging – Grow Your Business with Little Traffic, No Connections & Limited Hours. . Teach people to do one thing and do it really well. Lack of self promotion. You have to actively go out and promote yourself.

How To 55

How To Blogger Tag Cloud eBook 55