Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Types 255

Types Content Case Study Press Release 255

Convince & Convert

OCTOBER 22, 2015

The Intersection of Web Design and Content Creation. Andy’s extensive experience has proven that simply helping people to build websites without helping them populate those websites with content was not a complete service. Orbit Media remedies this by requiring the designer and content marketer collaborate closely.

Wikipedia 60

Wikipedia Content Collaboration Conference 60

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Create killer content. If you’re attempting to rank your page for a specific topic and your site has a duplicate content penalty, you need to correct the issue before you will see any real results. Ever wonder why Google puts Wikipedia near the top of so many searches? Create killer content. Evaluate your current assets.

Template 57

Template Templates Strategy Content 57

Convince & Convert

APRIL 15, 2016

Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Wikipedia is an influential data source, open for all, but it does follow strict guidelines on what information it accepts.

Google 60

Google Wikipedia Content How To 60

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Writtent Blog

JANUARY 30, 2013

One of the best things about content marketing is how it builds credibility, amplifies authority, and makes you a thought leader. Wikipedia defines a thought leader as someone who “is recognized by peers for having innovative ideas. But what exactly is thought leadership?

Wikipedia 96

Wikipedia Content Trends Publishing 96

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Proactive Report

OCTOBER 30, 2023

Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. The trick to getting good content from an AI service is to learn how to write excellent prompts. Optimized AI content wins every time. They specifically highlighted that this is not just for new content.

Trends 72

Trends Marketing Wikipedia Survey 72

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. Red Pinterest logo (Photo credit: Wikipedia). Changes worth noting: the removal of Pinterest’s right to sell users’ content.

Wikipedia 289

Wikipedia API Policies Privacy 289

The Social Media Incubator

JANUARY 6, 2012

There’s been quite a bit of discussion about the reliability of online information that is compiled by individual users (think Wikipedia ). The Stop Internet Piracy Act (SOPA) is an effort to regulate all content online. There are those who support the bill and would like to see unauthorized content removed from all websites.

Wikipedia 127

Wikipedia Foursquare Proposal Policies 127

The Realtime Report

JULY 22, 2014

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Social Media Statistics Customer Satisfaction Facebook Google Instagram Pinterest Reddit social media user Tumblr Twitter Wikipedia Youtube'

Social Media 173

Social Media Wikipedia Tumblr Reddit 173

Sherrilynne Starkie

MARCH 17, 2012

Image via Wikipedia. Content marketing delivers sales leads. A catchy phrase to accompany your clever pranks. As popularized by Sheldon Cooper ( The Big Bang Theory ). I just replaced your toothpaste with denture cream. Origin of this phrase comes from a Happy Days episode where the Fonz jumped a shark on waterskis. Related articles.

Wikipedia 301

Wikipedia Newsletter Resources Examples 301

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Webbiquity SMM

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. As a marketing professional, you know how important it is to infuse your content with emotion.

B2B 170

B2B Meme Marketing Authentication 170

Bill Hartzer

OCTOBER 14, 2013

And Freebase, as well as Wikipedia and a host of other sources, make up the Knowledge Graph. So, if the companies or the related subjects you help market on the web are in Freebase, then you will have the opportunity to help control the content that appears about that company or subject.

SEO 145

SEO Wikipedia Engineering Hosting 145

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 60

Wikipedia Google URL Adwords 60

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 million of these when they first launched.

Communities 419

Communities Brands Wikipedia Microsoft 419

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Direct Marketing Observations

MARCH 21, 2013

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Check out this image. . But, it’s not magic beans.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Sherrilynne Starkie

JULY 28, 2013

Photo credit: Wikipedia). They relied on tried and tested tactics of media relations: create a highly-visual even, time it right, and get content and collateral into the hands of reporters and news producers. Canadian television journalist Mike Duffy of CTV. Stand back and watch your story gain traction. Long live the publicity stunt!

Wikipedia 321

Wikipedia How To Fashion News 321

Proactive Report

SEPTEMBER 23, 2011

OutBrain recently released an update to their Content Discovery and Engagement Report. Top 20 Traffic Sources to Content Pages. I mentioned the power of SU in a recent post and I urge you to include it in your content and news planning. The original study was done in Q1 and the update is for Q2. AOL/Huffington Post.

StumbleUpon 79

StumbleUpon Content Wikipedia Yahoo 79

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Bill Hartzer

AUGUST 20, 2013

I was curious, so I actually went to the Europe wikipedia page to see if I got a link or a mention on the Europe wikipedia page. After all, I have a link from the Twitter wikipedia page. Just goes to show that if you write good content, you will get natural links from great sites linking to your site or blog post.

Yahoo 122

Yahoo Wikipedia Sites Google 122

Proactive Report

JUNE 13, 2012

What exactly is a content partnership? According to Wikipedia, it’s a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. So how do you find a good partner who will be interested in your content?

Tips 71

Tips Content Wikipedia Blogger 71

Pam Moore

MAY 14, 2017

Wikipedia defines emotional branding as follows: “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. It must be more than words, more than broken promises. Storytelling with audio, visuals and text.

Brands 166

Brands Authentication Wikipedia Training 166

Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing.

Curation 80

Curation YouTube Products Crowdsourcing 80

Twist Image

FEBRUARY 15, 2014

Wikipedia vs. the Small Screen - The New York Times. Most people (myself included) take Wikipedia for granted. Sure, I am more than happy to support them on their annual giving campaign, but I take more than I give when it comes to Wikipedia. Truly beautiful and powerful." " (Mitch for Alistair). bitcurrent.

Wikipedia 77

Wikipedia Google Mobile Analytics 77

The Realtime Report

DECEMBER 3, 2013

Creating shareable content: different feed options on BuzzFeed’s homepage. BuzzFeed Video , “one of the biggest original content creators on YouTube,” saw 160% growth in the last six months, now totaling over three million subscribers. ” Or, as Wikipedia puts it, “ a snapshot of the viral web in realtime.”

Publishing 191

Publishing Journal Statistics Wikipedia 191

Twist Image

SEPTEMBER 8, 2017

This triggered many consumer's Google Home devices to suddenly start reading off the Wikipedia entry for the Whopper. Many consumers (some might say "smart consumers") started trolling the Wikipedia entry by adding in words like "toenail clippings" and "cancer-causing." audio content. content marketing. audio content.

Advertising 40

Advertising Industry Wikipedia Strategy 40

Twist Image

OCTOBER 26, 2013

The decline of Wikipedia - MIT Technology Review. Beyond that, it seems like people just aren''t that into Wikipedia anymore. For people like Hugh and I (who love all things Wikipedia), this is somewhat heartbreaking. For people like Hugh and I (who love all things Wikipedia), this is somewhat heartbreaking. bitcurrent.

Wikipedia 78

Wikipedia Startup Conference Review 78

The Realtime Report

JANUARY 29, 2019

They administer a steady flow of content that’s timely, relevant and encourages feedback. They provide content to share. It explains the success and popularity behind massive historical online collaborations such as Wikipedia, Napster and Linux. They ensure that members exchange valuable information, advice and ideas.

Communities 126

Communities Wikipedia Collaboration Discount 126

Direct Marketing Observations

JANUARY 18, 2011

If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. They might share and promote your crappy content too. Here’s why.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Twist Image

AUGUST 24, 2013

There''s a Hole in My Bucket - Wikipedia. "In which Wikipedia wins the award for the most pedantic page on the Internet, for the week of August 24, 2013." Sure, the content is stellar, but what makes it anything more than WordPress or The Huffington Post ? " (Alistair for Mitch). " (Hugh for Alistair).

Wikipedia 92

Wikipedia Hubspot WordPress Applications 92

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Mindjumpers

JUNE 24, 2010

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. Steal Eloqua’s Social Media Playbook » Follow Anne on Twitter Similar Posts: Social Media on Roskilde Festival Is Social Media Just A Buzzword?

Social Media 234

Social Media Wikipedia Microblogging Delicious 234