Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Blogging is a great way to start conversations, share ideas, and build your online community.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

APRIL 21, 2011

The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” I truly believe he is one of the top SEO PR experts of our day, if not the toppermost of the poppermost, and I pinch myself that I actually know him.

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Video SEO Consultant B2B 199

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JUNE 6, 2011

The first thing we learn, when we start blogging, is that it’s important to use a plugin such as the All in One SEO Pack, to get our blogs all gussied up from an SEO point of view. It’s pretty simple to set that up, as this tutorial on All in One SEO from wpbeginner explains. What plugins such as AiO SEO, etc.,

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

FEBRUARY 24, 2014

How To Revive Old Blog Content. A great read if you’re focusing on building out your content strategy. Small Businesses and SEO: What You Need to Know. Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. Who Are Micro Influencers and Do We Need Them?

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

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News Google SEO Postrank 274

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Had your content stolen? Why: This is something you’re going to run into if you’ve been publishing content online for a while.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Blogging – the physical activity of creating content – takes time. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

AUGUST 5, 2011

Nate Riggs , Content Marketing Consultant: “I think automation can be powerful for personal branding online as well as for business branding as long as the user sees it as a way to spark deeper human to human conversations. Sujan Patel , SEO Specialist at SingleGrain&#. This ultimately takes a more human approach.

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HootSuite Flickr SEO Social Media 216

Waxing UnLyrical

SEPTEMBER 26, 2012

Traditionally this includes ads, SEO and direct marketing buys. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Earned occurs where an customer, individual or media outlet mentions your brand in some form.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

MAY 13, 2013

Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. SurveyAct – New Online Survey Tool for Small Business Owners. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

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Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

FEBRUARY 7, 2013

. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. Knowledge is money. Knowledge is the new controlling factor in the economy.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

AUGUST 31, 2011

You’ve attended SxSW in the past, and think either of them would make for good content for the attendees. You’ve heard me and/or my co-panelists speak before, think we’re good, and that the content will be useful to the attendees. You have no intention of going to SxSW 2012, but you want to make me happy. (I’m

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Proposal Conference Eventful Flickr 241

Waxing UnLyrical

JANUARY 27, 2016

Quality of graphic design and content that inspires confidence. Content that is original and shows expertise, instead of regurgitating other people’s opinions and tips. (After all, if we don’t have a clear vision of our own brands and audiences, why should they?). Social media that reflects responsiveness and engagement.

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Reputation Energy Influencer Review 100

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? most people know enough to not overtly promote “black hat SEO” tactics to do so.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. But, that’s only true if you write boring content that sounds just like everyone else’s. With content length, he tested his own homepage. Want your content to rank in Google’s top position?

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

APRIL 15, 2015

Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering.

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Communities Travel Metadata Content management systems 100

Waxing UnLyrical

FEBRUARY 22, 2016

8 Collaboration Tools to Improve Your Content. How to Simplify SEO, PR, and Social Collaboration. .” 3.

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Collaboration Consultant Team Communities 100

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

MAY 23, 2016

Also, thank you, Brandon Andersen , for the suggestion of Moz’s The Beginners Guide to SEO : I’ll read that too. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Make it personal. Will I see you in there?

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Journal Statistics iPhone Conference 123

Waxing UnLyrical

MARCH 16, 2011

It’s a little bit different from Waxing UnLyrical, in that it has a sidebar either side of the main content area, and so many configuration options that my head is spinning. I set up Platinum SEO (instead of All in One SEO, I like Platinum better) and even WPTouch so that it can be viewed on a mobile device. (By

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WordPress FeedBurner Smart Phone Blogroll 183

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. What options do you have to create compelling content while minimizing your out-of-pocket investment? Guest post by Sue O’Hora. Use what you’ve got.

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Video Public Domain Project Cost 222

Waxing UnLyrical

FEBRUARY 17, 2016

For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. Nevertheless, the struggle to collaborate is real. If you can’t manage projects, you have a scale problem.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. So what does content marketing mean? It’s exactly what it sounds like – marketing tactics that focus on content. Is content marketing important?

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

NOVEMBER 3, 2010

We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1. being my Chief Operating Officer and 2. We both like smart measurement. “Which happens.&#

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Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

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Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 6, 2011

3 ways to get great content from your boring business , by Shannon Paul. I still have not checked out Quora, heading over to Shannons post on making boring content better. Why: I haven’t come to terms with Quora myself, so it made me feel better that Bill – who is no dumb ass – hasn’t either.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

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Class Tumblr Template Templates 241