Pixlee

DECEMBER 22, 2021

This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4%

UGC 52

UGC Marketing Mobile Review 52

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. Facebook’s Stories feature, which allows you to post content that disappears after 24 hours, is also available for Facebook groups. Experiment with LinkedIn video. Facebook.

Social Media 56

Social Media Hubspot Groups Groups 56

Writtent Blog

APRIL 25, 2013

Curious to know how your readers behave online and what content they pay attention to? Tweet (Source: Hubspot ). Tweet (Source: HubSpot ). 11) 37% of marketers say blogs are the most valuable type of content marketing. Tweet (Source: Content Plus ). Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Pixlee

DECEMBER 13, 2021

For instance, customers are more likely to access the internet via their mobile phones, so if your website isn’t mobile-friendly, you could stand to lose them. If you can’t do the bare minimum by providing a mobile-responsive site, how can they trust you to provide quality products or services? Source: Justcoded.

Strategy 52

Strategy UGC Brands Apparel 52

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Firebelly

MARCH 19, 2010

Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Writtent Blog

SEPTEMBER 3, 2013

Seth Godin was among the keynote speakers at Inbound 13, and his message clearly aligned with HubSpot’s recommendation to market straight to humans. He clearly explained the secret to creating content people want to read, by stating “it’s more important to do something worth tweeting about than to get your next tweet out.”

Conference 72

Conference Marketing Hubspot Metrics 72

Pixlee

DECEMBER 1, 2017

It has proved that mobile gadgets are major influence in customer engagement and interaction with brands. Countless micro-moments stimulate the impulse to reach out for our mobile phone, from looking up how you might achieve your goal of purchasing a home, to finding out if your local market carries a specific item. Closing Thoughts.

Trends 40

Trends Strategy Marketing Hubspot 40

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54

Content Metadata How To URL 54

Almost Savvy

JANUARY 3, 2009

Twitter is growing quickly, at the rate of 5,000-10,000 new accounts per day, according to a new report from Hubspot called State of the Twittersphere.? Your presentation was wonderful – exceptionally well presented, easy to follow and filled with rich content! But I’m sure EVERY participant will be a winner.

Twitter 204

Twitter LinkedIn Tweetdeck Lijit 204

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Three LinkedIn Marketing Stats. Including images in posts published on LinkedIn increases the comment rate by 98%.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. And yes, she really knows LinkedIn. Allison Mooney. allimooney. Ambal Balakrishnan.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

Class 40

Class Skills Social Media Marketing 40

Buffer Social

OCTOBER 3, 2017

We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter, and LinkedIn. Deliver your content. The most common approach to deliver content to your readers is to use email. But HubSpot wanted to find out if using Facebook Messenger is a better alternative.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. Good content still needs to be found.

Content 100

Content Hubspot Survey Report 100

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. HubSpot ). HubSpot ). The majority (54%) of Facebook traffic now comes from mobile-only users.

Facebook 141

Facebook Hubspot Statistics B2B 141

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Content publishing and optimization features.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

MARCH 6, 2018

Videos are becoming increasingly popular on social media , especially on mobile. If you write a blog, like us, you’ll likely have a treasure trove of content ideas on your blog. The blog posts that resonate with your audience is probably great content for your videos. Go to Behavior > Site Content > All Pages.

Examples 111

Examples Video Engagement Social Media 111

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc., He used to be at Whitehorse. Pinterest 101.

Hubspot 114

Hubspot Mobile Analytics Google 114

Sprout Social

APRIL 23, 2024

LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. As a marketer, you cannot afford to overlook LinkedIn.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding.

B2B 185

B2B Social Media Review eBook 185

Pam Moore

JULY 8, 2019

There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Or perhaps do you have a Facebook Group that you want to schedule regular content, or a thriving Pinterest account? Image: Hootsuite

Software 113

Software Social Media HootSuite Marketing 113

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. What Makes People Share Content? Samir Balwani): What prompts people to share content — and how does one capitalize on this? Think again!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. Ale Espinosa. aespinosa. Laura Fitton.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

OCTOBER 18, 2016

Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs. She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016. The First Law of Content Marketing. Belle Beth Cooper was one of Buffer’s first content crafters.

Startup 40

Startup URL Hubspot Marketing 40

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). New content (webinars, blog posts). Promote top-of-funnel content (blog posts, videos).

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

FEBRUARY 14, 2012

74% and 73% of the Inc 500 use Facebook and LinkedIn respectively, and the study concluded: “Fewer [companies] are using blogging, message/bulletin boards, online video, podcasting and MySpace. More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Sprout Social

OCTOBER 10, 2019

Focus on Fan-Centric Content. Many brands make the mistake of putting themselves in a box when it comes to their content. Should you exclusively post content related to sandwiches? As soon as your content starts to feel repetitive or stale, your audience will tune out. Of course not. It’s about your fans.

Engagement 111

Engagement Facebook Meme Metrics 111

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198