Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing.

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. We upload it to Flickr, and all our partners can download it freely.”.

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Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Share your pins on Facebook, Twitter, Google+, and Storify.

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Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0. Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Their interaction is content of the highest order.

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Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

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Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Navy via Flickr, CC 2.0.

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Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Customer Interviews. Employee Profiles.

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Webbiquity SMM

NOVEMBER 30, 2017

Image credit: untitled exhibitions on Flickr. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. What are they looking for?

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Ari Herzog

SEPTEMBER 14, 2010

Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. Or, at the least, take a break as I did. -- Thank you for reading Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts at AriWriter.

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Firebelly

JANUARY 16, 2014

The Content Cake. Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. You can find QR codes in some ridiculous places: on bananas, automatic doors near the sensors, pictures on Twitter, and usually they don’t do anything.

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Review Content Curation Case Study 176

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. Google has added geotagging to Blogger.

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Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

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Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? Photo: Geoff Livingston via Flickr , CC 2.0. Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. .” I give you Exhibit A, courtesy my friend Geoff Livingston. If yes, please do leave a comment below. Have a good weekend!

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Mindjumpers

SEPTEMBER 15, 2010

Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more. Related content When you click on a tweet, you’ll get up the detail pane with focus on that individual tweet. It also provides you content that are related to the tweet you clicked.

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Firebelly

SEPTEMBER 15, 2010

The changes will most likely lead to people spending more time on Twitter's actual website - something that would appeal to potential advertisers. Two of the biggest changes on #New Twitter 1. Photos and videos will be able to be viewed directly on the Twitter timeline. Changes will be rolling out over the next few weeks.

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Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Marketers hear all the time about how they should double-down on their creation of visual content. Memejacking: How to Get Started Marketing with Memes.

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Firebelly

JULY 9, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week.

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Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social.

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Ignite Social Media

APRIL 8, 2022

With the growing popularity of social media, one question that crosses the mind is how to post content created by third-party users within the limits of fair use. However, if you’re using the content for commercial purposes, it falls outside the realm of fair use. The fair use doctrine is part of the Copyright Act.

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Fair Use Social Media Meme Public Domain 215

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Check out Twitter as a way to show a company’s personality. Couple your email newsletter content with additional website content on a blog for improved commenting. Don’t fabricate this). and Mogulus, or Qik on a cell phone.

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Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!) Content Development/Marketing. Affiliate Marketing.

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Marketing Affiliate marketing Small Business SEO 279

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh? Tools like Radian6, Netbase, etc.,

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Radian6 Marketing Sentiment Sample 177

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. Then on December 5, the photo sharing world changed significantly when Instagram cut off its support for Twitter cards. Backed by Yahoo!,

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Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand. Image: Angelo Juan Ramos via Flickr, CC 2.0. How to be more analytical.

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list.

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Marketing SEO Journal Engineering 265

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts.

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Twitter Hashtag Class Flickr 206

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. You’re welcome.

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The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

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Social Media Twitter Paid Search Study 165

Social Media Marketing

FEBRUARY 22, 2011

One recent Fast Company articles point out how appointment TV has returned , because of none other than Twitter. Fans who have TiVo'd their programs had better steer clear of Twitter while their favorite programs are on, lest they have a barrage of spoilers come their way. Image credit: brizzle born and bred (Flickr) --.

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Twitter Microblogging Flickr Statistics 164

Webbiquity SMM

SEPTEMBER 26, 2017

Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. As a result, this LinkedIn marketing strategy converted 22 percent of the leads generated into customers.

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LinkedIn How To CPA B2B 186

Buffer Social

NOVEMBER 21, 2018

Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. 24+ websites to find free images for your marketing. A few things to know before we get started.

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Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

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