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Lost in translation: Upleveling Sprout Social’s localization system

Sprout Social

In this article, I will outline our new localization system, how it tackles the most complicated localization scenarios, and how we incrementally introduced those changes across the web engineering organization. Our old system stored all our messages in JSON files (we called “lang files”), which were managed manually.

System 110
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

Training 187
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137
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7 Questions About Facebook’s New Star Ratings System

Convince & Convert

In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Do these ratings impact how/whether content from this business is shown in the news feed?

System 148
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How to Use Content Pillars for Your Social Media Strategy

Later

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.

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The role of artificial intelligence in business in 2024

Sprout Social

Siri, Alexa), recommendation systems, autonomous vehicles and medical diagnosis systems. Content personalization AI personalizes content based on customer behavior, preferences and demographics. Content generation AI is also impacting content creation and the way we write.

Patterns 121
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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Use an FAQ chatbot to engage with customers 24/7. When you automate your FAQs, you’re also saving your customer support team from having to do the work. Deliver content to your audience one-to-one. As mentioned above, Facebook Messenger marketing is a great way to deliver content to your audience one-to-one.

Strategy 118