The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.

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The Social Media Incubator

JUNE 21, 2013

Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. More and more businesses are beginning to experiment and fully engage in Instagram as a useful online marketing tool. For example, users can take 15 second videos, add filters and delete segments of the video.

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The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest. Pinterest traffic spent 60% more than traffic from Facebook.

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The Social Media Incubator

AUGUST 9, 2013

Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. Once you find out who those people are, go follow them on Facebook and Twitter by searching their name. Reporters will typically be grateful to have their content shared, driving more traffic to them and their stories.

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The Social Media Incubator

MARCH 6, 2014

That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. That capability comes with any embedded content. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo.

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The Social Media Incubator

JULY 2, 2013

There are some simple basics for keeping your social media campaign a vital part of your online marketing, such as knowing your audience and posting at high engaging times of the day. Take a look at your analytics to see what content seems to be working and who your audience continues to be. Get the Timing Right.

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The Social Media Incubator

AUGUST 22, 2013

Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Think as a publisher and not a marketer.

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The Social Media Incubator

JULY 16, 2013

Article guest-authored by Craig Robinson, an online writer for Qwaya , a Facebook ad campaign tool. To go viral on the Internet is to have a piece of your content explode in popularity, getting passed around from person to person and from site to site. Can a Facebook post go viral for you? Get Your Timing Right.

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The Social Media Incubator

JULY 15, 2014

Are consumers really influenced by content they see on social media? This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. photo courtesy: Getty Images. People engage with people, not brands. . .

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The Social Media Incubator

JULY 23, 2013

Promote valuable third-party resources through Twitter , Facebook and LinkedIn. Even if you are posting valuable content links, if that’s all you do, then you are missing opportunities. If you combine blogging with the best of social media conversational marketing tactics, then you will be amazed at what you can achieve.

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The Social Media Incubator

JULY 19, 2013

If you don’t, it will become difficult to keep up with content and it will cost you valuable time and money. One of the biggest keys to effective social media strategy is to integrate your offline marketing campaign into your social media campaign. What topics are trending in your market? Integrate, integrate, integrate.

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The Social Media Incubator

MAY 29, 2014

Who is going to take issue with my content? Many of the large social media players, such as Facebook and Twitter, have internal reporting policies where the owner of a trademark can prevent another party from improperly using a trademark. As social media becomes more prevalent, business owners are faced with numerous legal issues.

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The Social Media Incubator

AUGUST 2, 2013

The “social” tab contains messages from Facebook, Twitter, Pinterest and other social network platforms. Lastly, the “promotions” tab consists of deals and marketing messages. Although there is some research currently being done, it is still too early to tell how much of a difference marketers will see in the open rates.

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The Social Media Incubator

MARCH 28, 2013

If you are marketing your local business online, how do you reach customers that will do business with you? E-mail marketing – E-mail marketing is still one of the most effective ways to market a business online. Make your content worth reading and shareable. Even a local business. Build your list.

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The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Social Media Marketing: Kills Facebook Ads (Merry Morud).

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The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Social Media Marketing: Kills Facebook Ads (Merry Morud).

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The Social Media Incubator

AUGUST 3, 2015

Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire. Be sure to proof all content going out on social channels by as many eyes as possible before deployment. Responsive crisis. Proofread. Stick to you.

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The Social Media Incubator

SEPTEMBER 28, 2011

Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. Take Facebook for instance. Facebook has integrated Survey Monkey for their fan page survey. This gives Facebook information they can use in discovering how Facebook users integrate with different brands or companies.

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The Social Media Incubator

JUNE 10, 2011

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. Content creators need to engage Facebookers. This is a question we hear a lot as we talk with clients, and with good reason.

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The Social Media Incubator

AUGUST 16, 2012

Even those who thoroughly review content before sending it live can make errors. It can take a simple check of a box to differentiate between being a spammer and an authentic user. The necessity of double-checking your posts before you publish them can be easy to forget. It never hurts to have a second pair of eyes look over your post.

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The Social Media Incubator

JANUARY 18, 2012

Lamar Smith that was created to stop theft or piracy of content. You might be one of the individuals in favor of SOPA and PIPA, thinking that we all need a law in place to protect original content and copyrights online. Wikipedia's protest against SOPA and PIPA. The Stop Online Piracy Act (SOPA) is a bill sponsored by Rep.

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The Social Media Incubator

JANUARY 18, 2012

Lamar Smith that was created to stop theft or piracy of content. You might be one of the individuals in favor of SOPA and PIPA, thinking that we all need a law in place to protect original content and copyrights online. Wikipedia's protest against SOPA and PIPA. The Stop Online Piracy Act (SOPA) is a bill sponsored by Rep.

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The Social Media Incubator

DECEMBER 14, 2011

Are you always double-checking your details before posting content online? One person on the list was even fined $500,000 for the contents of his tweet – that’s an expensive fee for a post that was 160 characters or less. Keep in mind that what you post online can be seen as a direct reflection of your character.

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