Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Get creative with content and posts.

Transportation 159

Transportation Sysomos Radian6 RSS 159

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. Social 2011. Innovation through data and conversation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Brands 143

Brands Content Social Media Consultant 143

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. Listen and join the dialogue with Radian6.

ROI 114

ROI Social Media SEO Tips 114

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomidunford Naomi is one smart marketer. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Ari Herzog

SEPTEMBER 30, 2010

There are many guides for writing LinkedIn content but you ultimately are in charge of your own unique attributes. Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Featured in Marketing in 2010 book.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Let’s be honest – all of the college grads have heard of how Facebook content can limit their chances of scoring that job. I would love to hear more about Radian6 and the evaluation once it is completed.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Which social media monitoring tools should I use?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it.

Upcoming 124

Upcoming Project News Social Media 124

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”.

Radian6 215

Radian6 Data Analytics Applications 215

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, But You’re a Girl , covers a ton of topics including blogging, business, events, technlogy, Google, WordPress, and more. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

OCTOBER 5, 2010

Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 23, 2012

I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Speaking of social media marketing impresarios, Lauren Fernandez , from Landry’s Restaurants is going to join us on the show today. The content changes more frequently. Let’s get to work. Jay : Hey, it’s Jay Baer.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. But how do you choose one?

Social Media 193

Social Media Tools Sysomos Vocus 193

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 118

Radian6 Social Media Company Statistics 118

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. There’s probably some technology that you could roll out around that, that suggests content or provides some sort of guidelines. But it got me to thinking. Sales and engineering, and customer service, and those kind of programs.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. 6 tips for connecting with social media content by iMedia Connection.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Next week we’ll be able to drink here on Social Pros.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Get an Upcoming.org account to promote events. Be thoughtful.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

APRIL 9, 2012

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. ShortStack. Clipboard.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.

Review 205

Review Radian6 Guidelines Policies 205