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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most influential Twitter accounts associated with this article.

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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Stumble upon something good?

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An Open Letter To Conference Organizers

Twist Image

I speak professionally at over 60 events per year, due my industry involvement I also help to organize a handful of high-profile events every year and, top of that, I am a willing, happy and paying participant at many conferences per year. Be careful how you market your events. What does that look like? Pay your speakers.

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Introducing @Flextronics to the Social Web

Ari Herzog

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Join their Facebook community to learn news about their events, products, and people. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172
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This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.

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A Day I’ll Always Remember

Convince & Convert

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 10 Phoenix.

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