Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Lucy Hall

OCTOBER 28, 2014

Yesterday I published my first eBook - 40 Content Ideas For Social Media! - The idea behind this eBook was taken from a content workshop I held a few months back. The title isn't amazingly original there are plenty of blog posts and eBooks on the same topic. But the topic is popular and in demand. How I did it.

eBook 60

eBook WordPress Template Templates 60

Kikolani

FEBRUARY 16, 2011

Since I’m getting ready to launch my own eBook in the not to distant future, I thought this was a very timely article that had a few good reminders that I’ll have to apply to my own writing. Do you have information that other people need? An ebook is a great way to cash in on your expert status and start earning money.

eBook 130

eBook Research Publishing Organization 130

Convince & Convert

JUNE 26, 2012

They say we’re in the Information Age, and from the looks of it, they’re right. It’s for this reason that businesses can no longer be the ostrich with their head in the sand when it comes to information, consumer questions, and transparent marketing. ?? We live in a time of immediate answers.

eBook 115

eBook Consultant Training Questions 115

Oktopost

FEBRUARY 20, 2018

“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. The question is, how relevant is this practice in 2018? Before we […].

Content 87

Content B2B eBook Questions 87

agora pulse

DECEMBER 22, 2020

Bonus Material: SMART Goals Ebook. Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Example of progress from social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Tweaklibrary

MARCH 2, 2024

People have become increasingly reliant on the website to explore and download an extensive collection of free eBooks, scholarly journals, photos, magazines, fictional/non-fictional novels, audiobooks, comics, and more. The website also transcends language barriers, as you can explore content in English, Chinese, Russian, Spanish, and more.

eBook 13

eBook Repository Library Resources 13

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Many of these eBooks were tools I’ve used myself for education and improvement. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Tip #5: Use Varying Media A major component of every good content marketing strategy is using many different types of content, and this interviewing tip is all about maximizing the potential of your content.

Tips 97

Tips Press Release Software eBook 97

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 207

Statistics B2B Content Marketing 207

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Zillow decided to take things a step further by tapping into audience insights, taking their content beyond the surface level of housing. to get through. What other brands peak their interests?

Brands 151

Brands Marketing Real Estate Collaboration 151

Convince & Convert

OCTOBER 1, 2013

Sure, I had plenty of professional writing and content marketing experience. Many of us who consume content on our phones and computers escape the constant barrage of information through books. Many of us who consume content on our phones and computers escape the constant barrage of information through books.

Content 135

Content eBook Statistics Survey 135

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255

Types Content Case Study Press Release 255

Koka Sexton

JUNE 18, 2023

Strategy #1 – Develop a Lead Magnet A lead magnet is an incentive offered to potential customers in exchange for contact information, such as an email address. Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. You can then use this information to improve your products or services.

Discount 59

Discount eBook Campaign Process 59

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. It frees you up to create the type of entertaining, storytelling content that resonates most on social.

Social Media 96

Social Media Marketing Nielsen Resources 96

Convince & Convert

MAY 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Content is the Enabling Agent for Engagement. Second, Gary was able to engage BECAUSE of his content, not in spite of it. Is that what you want?

Engagement 153

Engagement Content Library Forums 153

Convince & Convert

JULY 3, 2012

As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. If all your content marketing was swept up and removed from your industry, would anyone notice? Does your content fill a needed gap in the information marketplace? Think about that.

Strategy 117

Strategy Content eBook Consultant 117

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

Screencast 90

Screencast Content eBook Film 90

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects. Cost efficiency.

Content 60

Content Marketing Reputation eBook 60

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects. Cost efficiency.

Content 60

Content Marketing Reputation eBook 60

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Promote eBooks on Your Blog.

Screencast 87

Screencast Content eBook Film 87

Webbiquity SMM

SEPTEMBER 28, 2021

For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content.

Social Networking 265

Social Networking Guidelines How To Policies 265

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

Reputation 145

Reputation Content Curation Storify 145

Firebelly

OCTOBER 2, 2012

So what does that have to do with content marketing? I started uploading installation instructions, putting up construction information, and even wrote a 20 page report/ebook on why you needed this product. I was doing content marketing before that was ever even a word. Everything. It was just “marketing.”

Education 176

Education Marketing Content Construction 176

MegaBytee

FEBRUARY 23, 2021

This might be the case of content gaps. – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO.

Analysis 52

Analysis Google Content SEO 52

Writtent Blog

DECEMBER 6, 2013

While the concept of branded content has been around for decades, the practice of publishing blogs, eBooks and whitepapers to the web is less than a decade old. Studies by the Content Marketing Institute have found that 61% of customers are more likely to buy from a brand who offers free content resources. It Adds Value.

Content 89

Content Marketing eBook Study 89

ProBlogger

OCTOBER 23, 2013

If you’ve tested your luck in the eBook industry you probably have noticed one thing: the scene is a total mess. While it takes years to publish a hard cover novel, we can now whip off a PDF eBook in the time it takes to make a PBJ sandwich, then start selling it online. Best Practice Tips from Published Amazon eBooks.

eBook 43

eBook How To Domain Name Price 43

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. But without a citation, this information was completely unfounded and useless. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story.

Statistics 133

Statistics Content Hubspot Marketing 133

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

B2B 125

B2B SEO Travel Hubspot 125

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel. Targeted information designed to give more information. Probably not.

Content 68

Content Discount eBook FAQ 68

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 131

Curation Content Vimeo Yahoo 131

Convince & Convert

FEBRUARY 5, 2016

A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. And by watching analytics, we can measure just how good those informed guesses are. In fact, there’s six different ways every content team should iterate on an ongoing basis. Content Layout. Post Timing. Media Types.

Types 60

Types Strategy Content Trends 60

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. You need to collect buyer location data based on the IP address and credit card information. It’s not easy, of course.

eBook 50

eBook Products Applications Blogger 50