Waxing UnLyrical

NOVEMBER 20, 2018

With this explosion of content and demand for measurement, Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand and sales-driven KPIs. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

NOVEMBER 7, 2014

How do they feature in relevant conversations… if at all? I think this is because of how we’re constantly being told to “Listen and Join the Conversation!” Tip: You may need to use a combination of platforms. ” by the various tool-makers out there. That’s ok. Tying things together.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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CSR Travel Consultant Authentication 100

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

JUNE 21, 2013

Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. People like being added to lists, so you’re both giving them an ego boost, as well as making it easier for yourself to find relevant content.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MAY 29, 2015

shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while! If you missed it or want to revisit the conversation, check out the #measurePR transcript for May 12. kfryda The second we build into many of our business agreements. We trade cash for royalty.

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Lurker Consultant Metrics Journal 100

Waxing UnLyrical

MARCH 4, 2011

In a nutshell, what Livefyre does is integrate the two social networks most of us use (and when I say “us,&# I mean people like you and me, who are online quite a bit) into its platform. This allows us to invite folks not already in the conversation, to the table. What makes Livefyre better. If I decline, nothing happens.

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System Comments WordPress Joomla 170

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking. pts Settings.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? I try to respond to all the messages I get on Twitter, Facebook and Amplify (the social platforms on which I’m most active), share and comment on interesting posts, and so on. Please do share via a comment below, so that we can continue the conversation and learn from each other.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Yet online, it’s all RAH RAH RAH!!!

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

JANUARY 4, 2011

Imagine the impact of UIDAI coupled with an API platform! With the number of dialects numbering over a thousand, these invite customized content delivery. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. pts Settings. Wanna Subscribe?

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. For more on content rules, check out this great book.). More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

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Skills Communities Issues Education 188

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. So what does content marketing mean? It’s exactly what it sounds like – marketing tactics that focus on content. Is content marketing important?

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. pts Settings.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

AUGUST 15, 2019

Users tend to spend roughly 28 minutes per day browsing the platform. That’s more than enough time for them to see a few seconds of content from your particular business account. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. What Type of Content Should a Story Feature?

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. If you have Conversion Goals setup in Google Analytics, you will also see how many conversions occurred from each referring site.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. How is your video content serving your community?

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

JANUARY 26, 2011

This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. To learn more about Platform, read our Privacy Policy and Platform Page.)

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JULY 1, 2015

Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. Next, build your campaign around your goals and then identify the most suitable social media platform(s) for it. A good content sharing rule to go by is TA McCann’s 5-3-2 rule.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. Searchable : Search engines reward sites that deliver good quality content.

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Publishing Brands Communities Flickr 100

Waxing UnLyrical

DECEMBER 9, 2015

Ideally, you should automate most of your content sharing activities, and continue to participate in social conversations manually. Automating content aggregation is okay. However, auto-scheduling content without reviewing it could turn out to be a blunder you wish you hadn’t made ( unless you trust the source implicitly ).

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

NOVEMBER 30, 2010

They are essential content creators, readers and avenues to connect others to the site. So one day I just started peppering my conversations with social media references. You can’t start a blog like ours unless the community wants it. Get your co-workers on board Social media wasn’t on our department’s radar. pts Settings.

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How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

JUNE 29, 2011

Now, I know you can do this through HootSuite, for example, or several other platforms. So basically, Livefyre can’t see that that’s part of the conversation… so those specific comments don’t show up in the WUL comment stream. Post Planner. This is a nifty Facebook app that lets you schedule Facebook updates.

Communities 232

Communities Tools Syndication HootSuite 232

Waxing UnLyrical

MAY 9, 2012

Over and above that, I can’t tell you how many people I met with whom conversations went something like this: “I’m __.”. “So From Marcus, not just on content marketing, but on how to wake an audience up with a smart presentation style. So nice to meet you, I’m Shonali.”. “Oh, Oh, you’re Shonali ! Or: “I’m __.”. I learned so much.

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Conference Meeting Hotels Proposal 176

Waxing UnLyrical

APRIL 2, 2016

” “ Humanize your content !” Element #3: Content. Content is at the heart of what we do. Without content, there would be nothing to communicate about , and no reason to communication with anyone. So multi-faceted and multi-purpose content is at the heart of great Social PR. Content: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100

Waxing UnLyrical

APRIL 19, 2018

Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. The Skype emojis are the best in the business and a good reason to use this platform all by themselves. Slack : Slack is a texting platform for teams. Visual Content Wanted.

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Tools Marketing Discount Hubspot 191