Main Principles of Conversion Content Marketing
APRIL 25, 2016
Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind. The post Main Principles of Conversion Content Marketing appeared first on Spin Sucks.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation. But does conversation improve the bottom line? That’s content marketing.
How Small Businesses Can Use Visual Content and Increase Conversions
Convince & Convert
SEPTEMBER 17, 2014
Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Using visual content effectively online is all about. Think about it – what do big companies have that small businesses don’t? However, none of this should deter you.
Content & Conversations: The MBJ Rule
SEPTEMBER 30, 2011
It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. No examples necessary.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
10 Ways to Improve Landing Page Conversions
APRIL 26, 2012
Having specific landing pages tied to different pieces of content is a really effective way to track your leads and provide the sales team with a nice little pipeline. With that in mind, following are 10 ways to improve your landing page conversions. Because there is so much content on the web, people scan. What else is important in improving landing page conversions?
Four Ways to Evolve Your Online Conversions
Buzz Marketing for Technology
NOVEMBER 7, 2012
Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site.
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.
How to Build a Content Conversion Funnel
MARCH 14, 2016
You know how much hard work it is creating content, don’t you? Well… This is where a content conversion funnel comes in. content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. There are many different types of content funnels.
Bryan Eisenberg on Social, Conversion and Content Marketing
SEPTEMBER 3, 2011
Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’.
4 Conversion Experts On Why Buyers Click
Convince & Convert
MAY 4, 2015
Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science. Give me a C. Give me an R. Give me an O. Let’s go!
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
Traditional press releases suffer from dwindling ROIs and short-lived impact, which is why brands need to amplify their voices through authoritative, resonant content strategies. Brands like Casper and Dollar Shave Club are getting personal with their content. This attention, combined with great written content for each of our clients, helps us keep growing.”. Whitepapers.
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
will not include a variety of salient factors including anthropological research, the cultural awareness, micro-context, the value of displaced members, community pillars, conversation psychology, persuasion factors – to name a few. Content is the clinical term for various forms of media that hopefully encapsulates a story or values (and alas too often not). People react.
How to Create More Conversions From Your Content Through Call To Action
JANUARY 26, 2016
Let me remind you that you should consider important elements so that people will actually respond and take action and not skip over your content. Brian Dean said, “SEO is not about content creation, it is about content promotion.” The best CTA content uses crisp, catchy phrases and verbs that trigger immediate positive action. “Download Free E-book.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. Sessions.
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
Regardless, at my second and much more successful crashing experience, I started off as a fly on the wall. I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. This time, I went alone. know, I know.
The Best Way to Write About Your Brand to Boost Conversions
Convince & Convert
MARCH 11, 2016
However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all. Here are two powerful ways content creators can connect. They Test and track conversions.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Suddenly, without a lot of time, you have content that is engaging, loaded with search engine optimization, and driving qualified leads. Listen. 2.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
Read the whole entry. » Social Media Strategy content marketing conversion rates digital marketing digital marketing tools social data Social Media Marketing social media research video marketing YouTube youtube production With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2 nd largest search engine in the world.
How to Avoid Web Form Conversion Killers
Convince & Convert
JULY 21, 2015
But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. The 2015 Form Conversion Report indicates that adding Social Autofill to a web form can increase conversion rates by as much as 189%. Image via BigStockPhoto.com.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Not to mention, the whole point of working through social media is to bring in conversions for your online store. To start, it provides shareable content that your customers haven’t seen yet. Klout.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List. Nice work.
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The ongoing news focus came with a price: Sharing stories, news, and content in the form of links. Rare is the conversation or simple reply. The Internet is abuzz about how to fix Twitter. Is It Really News?
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Indeed: “Join the conversation.”
The End Of Conversation
OCTOBER 4, 2012
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand). Social media is not a conversation. When a brand makes their content as shareable and as findable as possible, people will latch on to it and share it.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. According to Psychology Today , unlike users of Facebook, Twitter, or other social networks, Pinterest users aren’t prompted to think before posting new content. Your content, therefore, needs to be compelling enough for both types of users. alone will reach 59.3
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. What keywords are bringing in those searching, which ones generate the greatest traffic and which ones promote conversions.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
Twitter Extends Conversational Ads With Instant Unlock Card
AUGUST 4, 2016
Every how-to post about increasing engagement, whether for advertising or organic content, focuses on giving users a reason to click, and a new ad product introduced by Twitter Thursday aims to do just that. Conversational ads, which Twitter introduced in January , gave advertisers the ability to encourage users to interact with their ads via custom hashtags or call-to-action buttons.
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. Learning how to increase conversions and sales using Twitter requires both art and science. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.
Where Does Content Marketing Belong?
MARCH 9, 2015
By Gini Dietrich There is an interesting fight happening in marketing departments around the globe: Where does content marketing belong? Does it belong to advertisers because, without distribution, your content goes nowhere? Does it belong to a new role—the content marketer—so it can apply a very specific skill set? Let him create content and distribute it. million.
The 13 Components Of Stimulating Conversation
SEPTEMBER 22, 2011
Conversations opens doors online and in social spaces. prefer a more direct contact sport – conversation. Conversations can come in different shapes, sizes and varietals. Not every conversation is like an award-winning wine. Value should be a part of the conversation. Stories make conversation better. Contention makes for great conversation.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Knowing which content those target audience(s) are most likely to engage with and react positively to on those social networks. OH FAQ!
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
3 Conversion Psychology Principles to Use in Sales Copy
DECEMBER 9, 2014
Choosing to integrate behavioral psychology into your sales copy process could be the best content marketing decision you make this year. By understanding what your future customers need from your organization, you’ll make the shift from self-centered landing pages to content that people love. Content Creation Copywriting Image source. People Seek Pleasure. Image source.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Instead Breathe some life into that content and make it a story. Your cutting room floor is a gold mine for social media content.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Conversion Rate. Your website’s conversion rate is how many visitors end up responding to your call-to-action. Conversions aren’t just important.