” “Just talked to @abdcd and it was the best conversation ever! Now… the last one in that list is not necessarily bad because you might truly think that the person was awesome  (I’ve done it) but does it really have to be every person you have a phone conversation with… and do I  need to know… every… time? There There should come a time when you want to create content and updates that make people think and strive to be furthered both intellectually and emotionally. Share quality content around your company, service, or life. MORE >>

It’s definitely not the same as the person actually being there, but it offers more options for speakers, as an hour-log web conversation is a lot easier to work into a busy schedule than a 3-day trip across the country. Blog content. Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. And many of my teachers were scared of technology. Online Book Club. Big-Time Speakers. MORE >>

was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.&#. recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. blog comment is not a conversation. tweet or a status update is not a conversation. Pushing a “like&# button is not a conversation. No, it isn’t a conversation, but it IS engagement, and that is truly the Holy Grail for a marketer. MORE >>

Despite the fact we all might get writer’s block from time- to-time, there is no shortage of ideas, or places for inspiration for content topics. But let me ask you this: Do you have a mission for the content you provide? In either situation, there is plenty of content, but it’s important to define the mission. It is the guiding light for the chaos of your content library. It’s fairly easy to figure out what to include in your content mission. Write Your Content Mission Statement. Your content mission is entirely customer-centric. MORE >>

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site. Learn from those who are bigger, faster and stronger. MORE >>