Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 136

Examples B2B ROI Analytics 136

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that?

Metrics 107

Metrics Examples Marketing HootSuite 107

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. How to Use Reels for Instagram: 10 Real-World Examples. But first, let’s start with a definition. What Are Instagram Reels?

Examples 166

Examples Instagram Brands Transportation 166

Social Media Strategies Summit

APRIL 22, 2021

Rather than just discussing this in a few throwaway posts, the University of Nebraska-Lincoln has built a whole social content campaign around it. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. The friendly attitude toward students?

Education 264

Education Examples Social Media Meme 264

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Team 72

Team Examples Content Policies 72

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 94

Analysis Report Examples Tools 94

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. This can be useful for sharing how-to content, tutorials, or tips. Jay Clouse shares a guide to posting over the holiday season.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Source: Glossy ).

Examples 223

Examples Retail Instagram Buy 223

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Trends mean different things to different brands.

Conversation 130

Conversation Brands Authentication Trends 130

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 161

Conversation Video Content How To 161

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversation 90

Conversation Video Tips Embedding 90

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Jon Loomer

MAY 31, 2023

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers).

Training 185

Training Content URL FAQ 185

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

Organization 212

Organization Conversation Facebook Metrics 212

Sprout Social

SEPTEMBER 19, 2019

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. Let’s dive into a few great CTA phrase examples so that you can see some of these in action. Social media call to action examples. It’s compelling, and a great CTA to include in bottom of the funnel content.

Examples 108

Examples Conversation Discount eBook 108

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 226

Social Media Tips Marketing UGC 226

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. We love this recent example from Target. That might sound hard to do, but don’t worry.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Immaculate??

Examples 142

Examples Campaign Tips UGC 142

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 62

Examples B2B ROI Analytics 62

Oktopost

JULY 20, 2023

Threads is designed to be a space for sharing text updates and joining public conversations. The videos can be up to 5 minutes in length, giving you ample time to share engaging content with your audience. But what really sets Threads apart is its tools for enabling positive, productive conversations.

Conversation 91

Conversation B2B Community building Instagram 91

The Realtime Report

APRIL 12, 2023

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

SEO 91

SEO Engineering Conversation Research 91

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. It’s a conversation. It’s almost like a music composer.

Team 113

Team Examples Marketing Training 113

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Ignite Social Media

OCTOBER 16, 2023

Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.

Brands 101

Brands Content Embedding Meeting 101

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 124

Strategy Brands Content UGC 124

Firebelly

SEPTEMBER 30, 2011

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. Don’t create content or take part in conversations if you can’t… 1. No examples necessary. This applies to both brands and individuals.

Conversation 192

Conversation Content Buy Examples 192

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?”

Authentication 93

Authentication Examples Class Team 93

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. User-generated content and hashtags.

Conversation 137

Conversation Review Marketing How To 137

agora pulse

FEBRUARY 19, 2020

But they should convince any digital marketer of the need to embrace customer-centric content marketing model. Customer-centric content marketing . The customer-centric content strategy puts your target audience as the primary focus. So Google’s moves aim at understanding and interpreting these “conversations” are helpful.

Conversation 151

Conversation Marketing Google Analytics 151

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 103

Conversation Video Content How To 103

Social Media Strategies Summit

SEPTEMBER 25, 2019

A chatbot is a computer program that imitates human conversation — spoken, written or both. Chatbots can conduct conversations with people who won’t know they aren’t speaking with a real person. To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power.

Examples 185

Examples Real Estate Hotels Marketing 185

Ignite Social Media

MAY 30, 2017

As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. But what they’re missing out on is the conversation that is happening about their brand, whether they are present or not. Want to improve your content marketing? Make note of it!

Conversation 124

Conversation Social Media Content How To 124

Sprout Social

MARCH 21, 2022

Guides can help you provide new valuable content and gain more likes, comments and shares long after you initially create your post. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”.

Examples 103

Examples Instagram How To Curation 103

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 79

Conversation FAQ Sentiment Banking 79