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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have. As noted above, this is easier if you’re selling a SaaS product already.

Software 107
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B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B brands that put a compelling twist on their content stand to reap the benefits. Visual Marketing Magic.

B2B 60
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How To Start A Blog For Your Small Business

Buffer Social

The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. Still, if you consistently generate solid content that is crafted with search engines in mind, your articles can eventually start ranking higher on Google and similar sites.

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HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Built-in tool integrated with Google Calendar or Office 365 calendar. Project management.

Hubspot 110
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list.

Skills 128
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Outside of meetings, we keep up a steady stream of threads in our content team channel in Slack, where we get feedback from each other, share ideas, and celebrate wins. Publish date Draft link (to a Google doc) URL (what will the URL of this blog post be?)