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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? Whether your traffic comes from mobile or desktop.

Analytics 145
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Tools 104
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24 Content Marketers Tools from Discovery to Delivery Infographic

Your Escape From 9 to 5

Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketers tools from content discovery, creation to delivery. Google Trends can be a quick idea generator before you embark on further research or start to write on a trend.

Tools 98
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Everything You Need To Know While Building A Website

BeingOptimist

Choosing a domain name should be done in consultation with an experienced marketing expert as it is important to choose something catchy, memorable and unique. You can also check out some of the most popular domains for inspiration: Google, Amazon, Facebook, Twitter, YouTube and LinkedIn are some of the most popular names at present.

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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. Create a new page using your content management system — WordPress or your blogging platform. When designing your page, keep in mind that your followers will be accessing it on mobile.

Instagram 138
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

To help you crack the social media acronym code, we’ve collected the top social media acronyms, initialisms, and abbreviations every marketer should know. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. G+: Google +. SEM: Search Engine Marketing.