Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Blogging.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Mobile Content. This is not our annual trends blog post. So be thinking about what you want to include.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We wrote about this acquisition here.). ————-. Here’s our take.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’ll show you how to determine whether or not you need a mobile-specific website (right now), how to use annotations to provide historical data, how to integrate your analytics with your email marketings, how to determine if/what people are sharing on the social networks, and how to use the URL builder to track exactly what people are doing when they click on your links.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning. Repurpose All Your Content.
3 Projects to Improve Auto Financial Services Websites
JULY 22, 2013
Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. survey participants accessed the Internet via a mobile phone each week during that period. In Farmers Insurance’s defense, they do have a plan to handle traffic from mobile devices. NOT for managers.
Best Responsive Web Design To Boost Your Online Business
APRIL 28, 2016
Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. With Google taking mobile-friendliness to another level, you cannot think of a successful SEO strategy without best responsive web design. Google doesn’t like content repetition.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? Do you need an e-commerce solution to track inventory, manage payment processing, run promotions or special offers, run sales reports, and accept PayPal and credit card payments?
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Social Media Marketing Good post.
This Week in Social Media – 7/31/2013
Social Media Marketing
JULY 31, 2013
The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. In the age of marketing data, CMOs and CIOs need to focus on this single word: Integration.
5 Copywriting Techniques That Affect SEO
SEPTEMBER 7, 2016
When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority. They want to know whether or not people trust your content. This practice will enhance readability and make your content more natural and compelling, which both readers and search engines like.
Building a New Kind of Cruise Community
APRIL 15, 2015
Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering.
Looking Into The Social Media Past
JANUARY 13, 2011
In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. “The Facebook film, still untitled, will chronicle how an internal messaging system launched from a university dormitory grew into an online enterprise worth as much as 15 billion dollars.. Android.
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
Meet Vanessa Fox , one of the most brilliant minds in the interactive marketing space. She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. Tips for Marketers and Bloggers. ranking).
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Content Attribution. Where your content lives.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. So what do I see happening next?
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. WordPress.org has a Importing Content guide that includes information on how to import content from almost 50 different sources (or, in some cases, if it is even possible).
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. “Blog can also be used as a verb, meaning to maintain or add content to a blog. site (e.g.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content.
Hot off the Press
PWB Marketing Blog
MARCH 31, 2011
Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. They’re looking to us to provide a one-shot solution that will give them not only a great looking site, but also the means to manage it on their own after it’s built. Marketing Wordpress
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. “The future of news is about distributing content as widely as possible and monetising not just content but relationships. handful of very large publishers, like the NYT, may be able to scrap together some compelling content on a regular basis.
My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com
OCTOBER 6, 2009
These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Disqus Comment System – The Disqus plugin transforms your WordPress comments into a true social media friendly experience. Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog! It’s by far one of the greatest pieces of software ever built, and to think that it is free is the icing on the cake. It truly is amazing. Any thoughts?
eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)
Buzz Marketing for Technology
JUNE 27, 2008
Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. The primary purpose of the systems is to organise course content for transmission to enrolled students. eLearning & Deliberative Moments. services. 2002).