Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
AUGUST 10, 2014
Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Drupal is built to provide a stable performance with a great deal of content versatility.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. WordPress Themes and Plugins.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. Identify and replace outdated content.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time. Does the Marketing Automation tool provide any insight?
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. So why make a B2B ad that looks like B2C content? B2B brands that put a compelling twist on their content stand to reap the benefits. Visual Marketing Magic. Why should consumers have all the fun?
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Mobile Content. This is not our annual trends blog post. So be thinking about what you want to include. Privacy.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform? You can squeeze links for any of your content, as well as forms. I have something new for you to try! 11 p.m.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. Paul is a sought-after speaker on digital and marketing topics. About Paul Chaney.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3.
15 Rocking Content Marketing Tools with Advice from Experts
NOVEMBER 27, 2013
With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Content Creation. 1.
eCommerce Marketing: Do Free Trials Work?
MARCH 30, 2011
We’re really stabbing in the dark here because no one on the team is an ecommerce marketer. How to market to people who abandon the cart. Even information on using an outside email marketing company to deliver your information (vs. keeping it inside your content management system). eCommerce Marketing: Do Free Trials Work? But today? Nothing.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Finding Content.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience.
Four Mobile Marketing Growth Areas
JANUARY 18, 2011
This first ran on MyMobiManager , a company that creates content management systems for the mobile web. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). The global mobile advertising market is valued at more than $16 billion ( ComScore ). We love you, but oy! And apps?
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks.
Technology Challenges Facing Today’s Marketing Workforce
NOVEMBER 2, 2015
My friend Steven Slater recently began working in Marketing Workforce Solutions for Employment Enterprises, Inc. In his new capacity he places senior marketing executives at large companies. While we chatted he told me about how technology was providing some of the greatest challenges for companies seeking capable marketers, ad for potential marketing executives trying to find work.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also offers a white label option for agencies. Solutions for small and large business.
Four SEO Tips for WordPress Websites
DECEMBER 7, 2012
WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. There are a number of good WordPress plugins ; all you have to do is search for “SEO plugins” in your plugin manager and you’ll be given a wide choice.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Many government sites, including whitehouse.gov, run on Drupal because of its security features, but it’s not as popular because it is perceived as a difficult system to learn.
Microsoft’s Future in Digital Marketing
Buzz Marketing for Technology
APRIL 3, 2011
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing.
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
It will prepare you for the dearth of content you have to produce next year. It will get you ready to rule the world…or at least your vertical market (because, let’s be real, only one of us can rule the world and that is my goal). I’ve had many questions about who this is for. It’s How to build content upgrades in existing content, to drive leads.
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. It’s bigger than all of us. This is very untrue. Plugins.
5 Things I’ve Learned from Running BizSugar
Techipedia: Tamar Weinberg
JANUARY 24, 2012
If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. It has fewer plugins and a lower level of functionality, but the benefit is that it’s geared toward managing a user generated content site, so it.
Six Tips for a Blog Redesign
AUGUST 3, 2015
And, as my agency got deeper and deeper into content marketing and SEO, the evidence became irrefutable. Yet, as our profession as a whole shifts full throttle into content marketing, it turns out we’re in an ideal position to harmonize words and visuals. How can you make it easier and more inviting for the reader to consume the content? By Lou Hoffman.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
With a good content management system or a developer, you can add almost anything to your site. also edited all three versions of Andy Crestodina’s book, Content Chemistry , so I’ve read that one more than a hundred times and at least thirty times in the past six months. Like any great web marketer, Amanda Amy Heather can be found in various places. three times.
Learning + Technology: The Latest on What Associations Are Doing
DECEMBER 30, 2013
Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. percent of respondents who reported using either an LMS or a learning content management system (LCMS) in the 2010 edition of the survey. Download! Anther 10.6 percent said they plan to within the coming 12 months. Only 31.4 percent).
Five Ways to Become a PR Technologist
JUNE 27, 2012
As PR/marketing professionals, it is our responsibility to stay ahead of technology. It means you understand how to use a content management system. Social media monitoring and measurement tools; Analytics and measurement; Social media influence tools; Collaborative social media platforms; Content management systems; and. ” I mean, come on.
PR for Products vs. Services: Do They Work the Same?
SEPTEMBER 13, 2011
It was a follow-up to his first webinar on creating content for pull PR and marketing. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from you. The links include our pricing page (under development), boutique vs. large agency , and then content specific to their business needs (i.e. think it does.
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. He thinks marketing expertise and elbow grease aren’t enough for most, because most people aren’t analytics nerds like I am. That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! In the case, does size matter?
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We wrote about this acquisition here.). ————-. Here’s our take.
The 15 Most Life-Changing Editorial Calendar Tools
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ. Content Marketing Google Docs. Kapost.
How WordPress Can Make Your Website More Manageable
SEPTEMBER 24, 2010
For many online marketers, there’s no web development platform that’s as user-friendly, valuable, and adaptable as WordPress. The standard content management system for millions of websites, WordPress is one of the most praised and appreciated online development platforms out there. To your average marketer, it’s not. WordPress can do it.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
He’ll show you how to determine whether or not you need a mobile-specific website (right now), how to use annotations to provide historical data, how to integrate your analytics with your email marketings, how to determine if/what people are sharing on the social networks, and how to use the URL builder to track exactly what people are doing when they click on your links. Strategy.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Repurpose All Your Content. Enjoy!
Measuring PR Results to the Bottom Line
NOVEMBER 1, 2011
Customer relationship management (CRM) software (even if it’s just in Excel or Constant Contact ). Content management system on your website or blog. For this particular client, we use email marketing, pay-per-click advertising, the response campaign , and content marketing. Do they read and share the website content? Clicky.
How to Build a Content Calendar (Plus a Free Template for 2014)
Convince & Convert
JANUARY 7, 2014
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. The Goal of a Content Calendar. Building a Content Calendar in Three Easy Steps.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Social Media Marketing Good post.
How To Build Your Own Social Network On WordPress
MARCH 18, 2011
I’ve touted before all of the different things WordPress can do as a content management system. BuddyPress markets itself as “social networking in a box. It provides all of the usual staples of a social network: activity streams, status posts, photo sharing and customizable profiles. Will BuddyPress replace the need to manage a Facebook page or replace other social networks? With the help of the BuddyPress plugin , you can turn your website in to the perfect hub for a group of people. In other words, this plugin has plugins ! Never.
3 Projects to Improve Auto Financial Services Websites
JULY 22, 2013
Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. Note: the content management system of the desktop and mobile sites may or may not be the same, so there is no guarantee that the updates are automatic.). NOT for managers. Still, there is one BIG problem.
12 (of the) Best WordPress Guides and Plugin Reviews of 2011
JANUARY 30, 2012
WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? Blog Technology: Most Downloaded WordPress Plugins by Marketing Technology with @iamreff. WordPress Guides and Commentary.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
Eight Practices for Developing a PR Hybrid Professional
FEBRUARY 21, 2012
This is the person who works with marketing, advertising, digital creation, PR/communication, and brand building. The internal collaboration generator is focused on breaking down the silos and getting everyone to work together (a concept Geoff Livingston and I discuss at great length in Marketing in the Round ). 3. We’re trying something new with the Spin Sucks Pro webinars.