article thumbnail

How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics 145
article thumbnail

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

If you don’t have video content you just can’t compete. Google Home and Amazon Alexa are driving the on-demand audio content trend. For content marketing success you need to be recording interviews, screen casting, editing and optimizing audio content, setting up and managing distribution.

Skills 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improve your Google search results today

Socialmedia.biz

Do you pay proper homage to the Google gods? T here are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP. So, if you don’t actually write a meta description, Google will always steal your first 160 characters.

Google 77
article thumbnail

Improve your Google search results today

Socialmedia.biz

Do you pay proper homage to the Google gods? T here are so many things you can do on your own site today — starting now — that will help you in real ways with Google Search and your search results on Google’s SERP. So, if you don’t actually write a meta description, Google will always steal your first 160 characters.

Google 60
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

Google Alerts are one good free tool. But make sure your website has an easy-to-use content management system (CMS) so you can update it often. Google Keywords, Moz and Wordstream all have useful free tools to help with this. Before you can launch any campaign, you need the following things in place.

Marketing 284
article thumbnail

The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. The following tools can help.

Process 109
article thumbnail

How to Use Alt Text to Optimize Social Images and Win More Search Visibility

agora pulse

Have you ever conducted a Google image search and wondered exactly how Google knows what images are what? Google is a computer, and while a seeing person can look at a picture of an orange and know exactly what it is, computers don’t (yet) have that capability. That is where alt text comes into play. Why Does It Matter?

How To 175