Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time.

Resources 167

Resources Company Social Media How To 167

Waxing UnLyrical

MARCH 16, 2016

Sign up for webinars. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. Webinars also expose you to influencers. Finally, most people who offer a free webinar genuinely want to share their knowledge with you. I’ve been listening to webinars by Michael Hyatt.

Skills 100

Skills Price Conference Meeting 100

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction. It seems more professional.

Social Media 47

Social Media Engagement Newsletter Platform 47

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. Lisa Larranaga Denten is the social media manager of Cision US.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Myrland Marketing

AUGUST 8, 2017

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content. We can’t stop talking about content marketing and for good reason.

Publishing 40

Publishing Content Syndication LinkedIn 40

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Are you ready? Listen to the podcast now.

Social Media 60

Social Media Tips Marketing Social Networking 60

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction. It seems more professional.

Social Media 29

Social Media Engagement Newsletter Platform 29

ProBlogger

AUGUST 12, 2021

The post Optimize Your Social Media For More Traffic and Engagement appeared first on ProBlogger. But this week I want to talk about social media, and how you can use it to get even more traffic and engagement on your blog. The power of social media. A change in direction. It seems more professional.

Social Media 28

Social Media Engagement Newsletter Platform 28

SocialFish

FEBRUARY 18, 2011

We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SOCIAL MEDIA POLICY WORK.

Review 160

Review Policies Consultant Training 160

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Are you ready? Listen to the podcast now.

ROI 78

ROI Strategy How To Marketing 78

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 297

Trends Social Media UGC Marketing 297

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. It is one thing we can count on. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. population). what shocks you?)

Social Media 159

Social Media Statistics Strategy Research 159

Twist Image

JUNE 9, 2011

What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. If you want to Blog about the conference you're attending, type away. If you want to publish a video on YouTube about your corporate picnic, knock yourself out. publishing.

B2B 103

B2B Social Graph Publishing Widget 103

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# Why Am I sharing This?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Twist Image

NOVEMBER 28, 2012

That's the biggest part of social media that the majority of companies still fail to accept and embrace. The companies that have made strides are the one that made changes to their corporate culture (both internally and externally) by using social media. Hence, the problem with the pitch above. it's stuck in the middle.

Publishing 81

Publishing YouTube LinkedIn Education 81

Almost Savvy

FEBRUARY 9, 2010

Here Comes Google Buzz Posted by Irene Koehler in Facebook , Networking , Social Media , Twitter on February 9, 2010 | one response Are you ready for a new social platform? Here comes Google Buzz , which brings social elements right into you? One Response to “Ready for Yet Another Social Platform?

Platform 125

Platform Google Picasa Lijit 125

Convince & Convert

JUNE 3, 2010

link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link]. And they can’t get just two little words right. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce.

Social Media 156

Social Media Strategy Consultant Social CRM 156

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

AUGUST 11, 2010

On The Road Again If you’re reading this on the day it’s published, me and my family are somewhere between Albuquerque and Oklahoma City , with cars full of kids, the dog, the cat, the snake, the lizard, and 8 cases of wine. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 115

Social Media Strategy Travel Team 115

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Also check out Olivier Blanchard’s excellent post and presentation on social media ROI for associations & non-profits.

ROI 169

ROI Postrank Tourism Blogroll 169

Almost Savvy

MAY 3, 2009

Dictionary.com includes this definition of the word blog : Main Entry: blog Part of Speech: n Definition: an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log Example: Typically updated daily, blogs often reflect the personality of the author. What is your take on blogs?

Reputation 154

Reputation Conference LinkedIn Lijit 154

ProBlogger

JUNE 2, 2022

I decided to publish my list online. I knew nothing about publishing and had no idea what to expect. But within a week of submitting it to my agent, we received multiple offers from big publishing houses. I’ve also gotten publishing deals in more than 20 other languages. I never imagined that my post would go viral.

Consultant 48

Consultant Proposal Publishing Journal 48

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

ProBlogger

JUNE 2, 2022

I decided to publish my list online. I knew nothing about publishing and had no idea what to expect. But within a week of submitting it to my agent, we received multiple offers from big publishing houses. I’ve also gotten publishing deals in more than 20 other languages. I never imagined that my post would go viral.

Consultant 48

Consultant Proposal Publishing Journal 48

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Communities 205

Communities Postrank Organization Tourism 205

Sprout Social

AUGUST 31, 2020

With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences.

Conference 128

Conference Hosting Eventful Tips 128

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Larry is furious about this Mark Hurd thing , from The Secret Diary of Steve Jobs, published by Fake Steve Jobs.

Class 170

Class Postrank Tourism Comments 170

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Delegation equals death in social media. Ideally, you should publish every day. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Waxing UnLyrical

NOVEMBER 17, 2010

Preview before you publish. WordPress has a great preview function, where you can see exactly how your post will appear… before it publishes. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Creative Commons 193

Creative Commons Reputation Flickr Film 193