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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. The social media arms race benefits no one. billion industry. It’s become overwhelming. Increasing reach.

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

Where does fitness fit into the list of competing priorities? Is there anything you wished you did differently when starting to engage in social media? I wish I’d entered the social media landscape with more intentional approaches when I first started out. That’s a tough one for me. I am sure I’m not alone here.

Marketing 219
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How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

Are you working with a startup that needs to demonstrate demand before pitching investors? To better compete for marketing dollars and demonstrate the value of social media compared to other marketing methods, you need to define the cost-per-acquisition for customers converted through social channels. Acquisition KPIs.

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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Examples 102
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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

Where does fitness fit into the list of competing priorities? Is there anything you wished you did differently when starting to engage in social media? I wish I’d entered the social media landscape with more intentional approaches when I first started out. That’s a tough one for me. I am sure I’m not alone here.

Marketing 100
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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

This also shows that despite its lack of retweeting and the fact that the Chicago Tribune is somewhat regional in nature (they do also compete for national news online) @ColonelTribune has done well to reach the 99.4th percentile. So specific to Impact, it is important not only to retweet but to retweet others as well.

News 165
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Like The Huffington Post there are also competing Facebook buttons at work. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

News 149