Small Business Mavericks

SEPTEMBER 25, 2013

Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? If Google+ did catch up to Facebook in terms of users, traffic, etc., The fact is, both Google+ and Facebook offer marketers a lot of value. Should we care? would it matter?

Compete 101

Compete Google Facebook Social Networking 101

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 90

Social Media Content Airlines Authentication 90

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Social media has leveled the playing field for small and medium businesses. . It’s where you connect.

Social Media 252

Social Media Small Business Compete Mobile 252

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides plenty of ways to do this.

Social Media 257

Social Media Radian6 HootSuite Team 257

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Hootsuite

JULY 22, 2020

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. You aren’t competing with baby animals or scary headlines.

Google 145

Google HootSuite How To Pluck 145

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands compete for the attention of their customers in real-time, across various channels. Use their work desktop PC to search for more information about a product on Google.

Influencer 288

Influencer Brands Policies Privacy 288

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Calendars come with an advantage that online tool cannot compete with.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sherrilynne Starkie

FEBRUARY 22, 2018

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. .

HootSuite 191

HootSuite Training Compete Skills 191

Waxing UnLyrical

DECEMBER 18, 2013

Image: aamaadmiparty.org via Google, CC 4.0. This year, social media played a very important role in encouraging the citizens of India to vote. A few months ago, I wrote about how Indian Politicians were using Google+ Hangouts to reach out to Indian youth and a wider audience to connect with them. not illicit) funds.

Social Media 223

Social Media Campaign Exercises Compete 223

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 107

Social Media B2B Engineering SEO 107

The Social Media Incubator

JULY 28, 2011

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I have more to worry about.

Sites 125

Sites Google Social Media Microsoft 125

Firebelly

JANUARY 22, 2012

Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. As long as Google is calling the shots (Bing who?), The worlds of Search (SEO) and Social continue to converge.

Google 185

Google Collaboration SEO Compete 185

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Social Media Marketing

APRIL 29, 2019

Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. If your website ranks lower, there is a less chance for it to be clicked, since net visitors tend to reach up to the 3rd page of Google, Yahoo!, Is Google AdWords Different From PPC? These outcomes eighty percent of online traffic.

Adwords 102

Adwords Advertising Google Yahoo 102

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If this is your primary activity online, you are not a marketer.

Social Media 273

Social Media ROI Construction Reputation 273

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Jason Yormark

JANUARY 12, 2010

Quickly and easily you can see Google Pagerank, Alexa, Compete, and a variety of other data points. If you are a serious blogger or a digital marketer, it’s a must have. It’s certainly not professional grade, but for a free tool, it’s a great starting point for social media/digital marketers.

Products 192

Products Tools Social Media Tweetdeck 192

Proactive Report

DECEMBER 16, 2010

This trend definitely found traction in 2010 – content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers’ minds as we move into 2011. It’s welcome instead of annoying or interruptive.&#.

Compete 72

Compete Content Marketing Trends 72

The Realtime Report

AUGUST 28, 2020

Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. There are many routes to becoming an affiliate, but most are online focused and involve setting up a website or using social media channels to promote the product or service. Use Social Media. Get Started.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. Just use “social media” or “community manager” to get started.

Resources 196

Resources Communities Social Media Technorati 196

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Any social media updates that we missed? Related Stories Which Social Networks Drive the Most Engaged Referrals?

News 170

News Social Media API Facebook 170

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows. But we expect more.

Google 133

Google Facebook Paid Search Advertising 133

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. Now, Facebook is moving in on the browser market. This is a big move.

Social Media 98

Social Media Marketing Compete Social Networking 98

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Harp Interactive

FEBRUARY 9, 2010

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Provides a snapshot of your social media presence. is a simple and FREE service that makes updating your social networks a snap! Google Buzz.

Resources 243

Resources Ping.fm Tools Social Media 243

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Sherrilynne Starkie

DECEMBER 6, 2017

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points.

Skills 179

Skills Adwords Hubspot HootSuite 179

Direct Marketing Observations

OCTOBER 7, 2010

This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0 They now have to compete with Facebook right out of the blocks. It reminds me of the halcyon days of first Microsoft’s dominance and then Google’s. Frankly I have to agree with him.

Company 183

Company Social Media Microsoft Web 2.0 183

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Likeable

SEPTEMBER 13, 2021

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy. So, how do these video platforms compare? Is one better than the other?

YouTube 84

YouTube Video Marketing Embedding 84

Rebekah Radice

DECEMBER 3, 2017

Just take a look around social media. I remember when I first started translating my blog posts over to social media. But today, we know what it takes to write social media content that connects with the right audience. Want to learn how to write better social media content? Keep Writing.

Social Media 126

Social Media Content Compete Notification 126