Jeff Esposito

APRIL 24, 2012

While this is good for the specific product launch or event, it often leaves me with a sense of wanting more from the company. So when I see a company leveraging PR as part of a longer-termed strategy, I get excited. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Currently our strategy is X or X network is not going to fit into our current strategy immediately due to the following factors.

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JULY 17, 2011

In this process, it is important to secure the username for your company as well as the username that you would like to have. No matter what is being said on the blogosphere, every company does not need to be on every social network the minute it hits the social Web. Image - Matti Mattila.

Social Media 45

Social Media Blogosphere Social Media Management Platform 45

Jeff Esposito

JUNE 27, 2012

Studies show that 70% of social business efforts fail due to lack of strategy and measurable results. Company cultures where knowledge sharing is in engrained in the culture, typically leverage social business models to spark innovation. Social business models take time to adopt.

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

JANUARY 19, 2012

If for some reason you are in Vegas next week and want to see me talk about social media and show things that you can be measuring, check out Social Commerce Strategies at the Red Rock Resort. Facebook App Lets Sam Adams Fans Crowdsource a Tap – this was a pretty awesome day for my buddy Nick Gosselin over at the Boston Beer Company.

Blogger 38

Blogger Crowdsourcing Social Media Management Buy 38

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. My first insight into their work came reading an article on Fast Company on their work with Pinterest. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

NOVEMBER 8, 2010

In theory, as customers migrate more towards social media, companies need to evolve to keep up with them. This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. So where should companies start?

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Leading Role.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. If you are working with a product team on building a social strategy, a great measurable is to track product bugs and fixes identified by the community at large. So where do you start?

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JANUARY 21, 2014

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. 1. Content Marketing in Unexpected Places.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

NOVEMBER 23, 2010

Now along with the partnership, these companies gained the cache of being innovative in the social space. Like many small companies that offer deals on geolocating networks for check-ins, the Gap had some issues with their maiden check-in campaign. The wall of the event was filled with negative comments.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

JUNE 15, 2011

She told me to figure out if and how our company should get involve in social networking. From a business standpoint, our team was figuring things out and establishing a strategy that would continue to grow and evolve to this date and gain Vistaprint exposure in national publications and a few books.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

AUGUST 24, 2011

She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. Image - freefotouk.

Sports 54

Sports Fashion B2B Survey 54

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

APRIL 21, 2015

In the 3-minute video, he talks: meeting strategy. This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn , CEO of Sesame Street. managing creativity. fostering relationships. building a fun environment. I highly suggest this video for anyone who manages people.

Journal 20

Journal Meeting Video Strategy 20

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MAY 6, 2011

If you are managing an account or strategy for a company across many platforms, you should look at doing an audit every now and then. Let’s face it, the social media space changes quicker than my baby’s diapers and we’re always on the move to the bigger and better pasture and can make mistakes or forget things.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

JULY 28, 2010

The offer was not from Amazon, or its affiliates, but rather a company called the Golf Warehouse (TGW). Now, instead of replying in an official corporate capacity, the CEO of the company turned the PR headache into a social media nightmare. So I logged onto Amazon and placed my order. Around 4:00 p.m.

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Price Issues Comments Company 51

Jeff Esposito

AUGUST 16, 2010

Now before reading on please note that I am talking PR strategies, not politics. The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies. I think sticking to your guns is the best strategy here.

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

Many social media books use his historic campaign as an example or case study of an effective social media strategy. While many companies would be delighted to have as many followers as the President lost, the loss was incremental to the President who still boasts over 9.5 million followers. So please keep that in mind.

Social Media 42

Social Media Web 2.0 Case Study Policies 42