Laurel Papworth

OCTOBER 20, 2010

I just love it when companies stop being politically correct, worrying about heart attacks and being sued, and just go totally EVIL on their customers. Ok I admit, I’m a bit down on social media campaigns. Well, Social Ads, mebbe? Then again a social media campaign can be a bit of lowkey fun, and not overly produced.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Australia ROI: Investment and Revenue in Social Networks (5).

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Laurel Papworth

APRIL 18, 2010

I am always a bit shocked when I see the prices big companies pay for bespoke sites – hundreds of thousands of dollars usually. But that’s big companies with big Agencies. What about little companies using sole trader web developers? Millions in some cases. I kid you not. Related posts.

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Laurel Papworth

AUGUST 20, 2010

We would like you to stick with us and keep your Ning Network running: [link]. We are contacting you one last time in the hope that you still want to keep your social network. Your Ning Network will be blocked after midnight tonight unless you choose a new plan. Not a company that will close down in the next 6 months.

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy.

CPM 77

CPM Facebook ROI Web 2.0 77

Laurel Papworth

JUNE 22, 2010

Well, what if you manage PR for a cosmetic company? But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company. Companies approach them and ask if they can talk to the members, and advice on the best way of engaging with them.

Communities 78

Communities Social Media Web 2.0 Social Networking 78

The Marketing Blog

MAY 27, 2008

Technorati Tags: proto.in , proto.in Technorati Tags: proto.in , proto.in Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. However, I still review some Web 2.0

Web 2.0 100

Web 2.0 Startup FeedBurner Eventful 100

Buzz Marketing for Technology

JUNE 27, 2008

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, Companies do too.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Laurel Papworth

DECEMBER 16, 2010

Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!) Video 3.0 – Social Video (3). Related posts. Related posts.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? The scope of my blog-posts span across the Enterprise 2.0

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LinkedIn Web 2.0 Facebook Startup 100

The Marketing Blog

JUNE 22, 2008

A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 Founder The founder of the company is Ajit Nawalkha, a 24 yr old graduate ! Wanting to start something of own, convinced some investors and went on creating a team and the company. Distinct Features.

Startup 100

Startup Web 2.0 CPM CPC 100

The Marketing Blog

DECEMBER 31, 2007

Enjoy and have fun Technorati Tags: happy new year , 2008 , 2007 , wishes Share this: StumbleUpon Digg Reddit Leave a Comment Filed under 2007 Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100

Web 2.0 Startup FeedBurner Wiki 100

The Marketing Blog

JULY 29, 2008

has four section. . __ Randall Flynns Social Media Marketing – 727450031.175073 [link] Reply rajesh August 4, 2008 at 2:13 am Invite 4 cash Reply daksh July 31, 2008 at 3:09 am Kinshuk, Lets try to see this from a human being’s perspective. The scope of my blog-posts span across the Enterprise 2.0 professional.) !

Products 100

Products Web 2.0 Startup Hotels 100

The Marketing Blog

FEBRUARY 20, 2008

Technorati Tags: google spreadsheets , spreadsheets , google , market research , analysis , survey Share this: StumbleUpon Digg Reddit 1 Comment Filed under Product Feedback , Product Marketing 1 Comment amit February 22, 2008 at 2:18 am Looks to be an interesting feature Reply Leave a Reply Click here to cancel reply.

Google 100

Google Web 2.0 Startup Survey 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

The Marketing Blog

MARCH 24, 2008

(desktop, web-based, mobile,email. ) Technorati Tags: SnagIt , MindMapping tools , Bubbl.us , Cayra.net , GreatNews , RSS , RSS Reader Share this: StumbleUpon Digg Reddit 1 Comment Filed under Cool Stuff 1 Comment Vic Gee March 26, 2008 at 6:25 am There are many more free mind-mapping alternatives. However, I still review some Web 2.0

Tools 100

Tools Web 2.0 Startup RSS 100

The Marketing Blog

JANUARY 28, 2008

Technorati Tags: apple , ipod , product , product packaging , package , packaging , iPod , iPod shuffle Share this: StumbleUpon Digg Reddit 5 Comments Filed under Product Marketing 5 Comments Packaging Man September 22, 2008 at 1:54 pm It’s true that the packaging carries a lot of value when packaging luxury perfumes etc.

Products 100

Products Web 2.0 Startup Apple 100

Laurel Papworth

APRIL 8, 2010

N ow Facebook is suggesting that users create a “Community Page” when the page isn’t for a company, brand, or public figure, as well as when they are not an official spokesperson for that organization. is a post from: Laurel Papworth- Social Network Strategy. Social Media Monetization and Revenue (29). Community Pages.

Communities 111

Communities Facebook Widget Web 2.0 111

Laurel Papworth

MARCH 22, 2010

There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. Later I added other companies just to be fair. They are blocking all attempts by consumers who want to “talk back&# about poor service and issues with companies. This is a slippery slope. auDA misuse of power?

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Buzz Marketing for Technology

OCTOBER 13, 2008

On the web, those whose success is built on people finding them are very good at maintaining their profiles. Inside a company, same rules apply. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. s Companies to Watch.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. Social networking is always about the common ground, the shared story. I really like the way online social networking is gaining strength in the business world. Related posts.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Laurel Papworth

JUNE 16, 2010

His company is ZevenSeas which wins points for having a cool name, I reckon. Ideas have their time, and I think Foursquare might just put Achievements (a la World of Warcraft) and karma points (everyone really, starting with Slashdot) onto the Enterprise 2.0 Enterprise 2.0: Twitter: Reputation Management in Social Networks (18).

Badge 108

Badge Sharepoint Social Media Foursquare 108

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

MAY 14, 2010

By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Laurel Papworth

FEBRUARY 11, 2010

If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. Journoggers – Journalists that blog is a post from: Laurel Papworth- Social Network Strategy. Some generalisations. Now ask a journogger.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170